Facebook Live is a pretty powerful way to promote your business, because it gives you a way to interact directly with your prospects and customers. Not only that, your live video replay is also available, so prospects and customers can watch it for days, weeks, or months to come.
So while there are plenty of ways to use Facebook Live to promote your business, there’s one way that you’ll definitely want to try. And that way is to promote a product in your live video. There are multiple ways to do this, which we’ll cover in this tutorial.
Now before we get into those methods, let me share with you four tips for making the most of your videos…
- Promote your video ahead of time. Get people excited about watching your live video by promoting it starting as early as a week before you do the video.
- Interact with people personally. Greet your viewers by name and thank them for watching. This personal touch will keep people engaged.
- Run your video for at least 10 minutes. This gives more people a chance to notice your video and start watching.
- Keep an eye on the reactions and comments. These will be floating across your screen. This will give you an idea as to whether people are bored or engaged. If reactions and comments drop off, switch things up to re-engage people.
So with those general tips in mind, let’s have a look at different ways to promote a product…
Method #1: Sell a Product Directly
The idea here is to basically create a video sales letter, but you do it live. Use home-shopping channels as a guide when it comes to presenting your benefits while keeping your audience entertained. (Hint: it helps to have another person on the video to banter with about the product.)
Follow this outline:
- Start with the problem. Explain the signs and symptoms of a problem. Remind people of the pain of the problem. The point here is to get your viewer’s to self-identify and say, “Hey, I have this problem!”
E.G., “Do you wake up during the night and have troubles falling back to sleep?”
- Introduce the solution. Now that you’ve identified the problem, you next introduce your product as the solution to the problem. Up until this point you’ve been reminding people of the pain of their problem. Now you offer them hope and get them to imagine relief from their problem.
- Showcase the benefits of the product. If this was a text sales letter, this is where you’d offer your bulleted list of benefits. You can demo your product and point out the features and benefits as you go through the top five or so benefits that your product offers.
- Provide a call to action. At this point your audience should be fairly excited about the product, so now you offer a call to action where you tell them how to order the product.
- Answer questions. This is a live video, so make use of the live function by fielding questions from your audience. As you do so, continue to reiterate the benefits. And be sure to mention your call to action from time to time.
So this is a pretty hard-sell method, and it will end up looking like an infomercial on the home shopping network. Use this method sparingly, as social media followers don’t typically like hopping on Facebook just to watch an advertisement.
Method #2: Demo a Product
This is a great option if you’re selling a physical product or another product where you can do a demonstration, such as software. This can be done in two ways:
- Direct demo. This is where the video revolves around the product demo.
For example, if you’re selling a blog plugin, you’d give viewers a tour of the plugin’s dashboard, show how easy it is to install, and show viewers what the plugin can do for them.
Another example: If you’re demo’ing a product like exercise equipment, you’d point out all the features and benefits of the equipment. And then you’d actually use the equipment to show people how well it works.
- Indirect demo. This is where you provide some training, and you use the product as part of the training.
For example, if you’re teaching people how to improve their golf drive, you’d go over various factors such as stance, swing and grip. You’d also mention the importance of selecting the right clubs, and then you could promote a specific set of clubs.
Another example: if you’re teaching people how to set up a mailing list, part of your video would discuss choosing an autoresponder. At this point you could demo a specific autoresponder service and recommend it to the audience.
TIP: If you’re selling software, plugins or apps, offer viewers a light version of the product for free so that they can try it out for themselves. In turn, this lets you build a mailing list of qualified prospects.
In our next segment, we’ll cover 3 more ways to use FB Live to promote a product.
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