This is part 2 of a 2-part series about using Facebook Live to promote a product…
Method #3: Do An Interview
There are two ways to do this type of live video:
- Interview someone else. This is a great option if you’re an affiliate for a product, as you can interview the vendor.
- Get someone to interview you. This could be one of your affiliates, a known name in the niche, or even a friend.
One note, however – don’t make the interview about the PERSON. Instead, make it about the problem and the solution. That way, you have a natural lead-in at the end of the interview to promote a product.
For example, if you’re discussing weight loss, the interviewee might ask the interviewee questions such as:
- What mistakes do you see people make when they start a new diet?
- How many calories should people eat each day?
- What sort of exercises should people do?
- How do you avoid the dreaded plateau?
In other words, ask the popular sorts of questions that your audience wants to know the answers to. You can then field questions from the audience as well.
Method 4: Review a Product
This is a great option if you’re an affiliate for a product. Here you demo a product while you discuss both its pros and cons. You then end your video with a recommendation (assuming you’re reviewing a product that you do indeed recommend) and a call to action.
Keep these points in mind:
- Be brutally honest about the product flaws. This builds trust with your viewers, who in turn are more likely to purchase the product from you since they trust your recommendations. And yet…
- Handle objections. While you’re talking about how the product flaws, let viewers know how to overcome these flaws and/or why these flaws aren’t deal breakers. You might even be able to turn a perceived flaw into an asset.
Here’s a classic example: Listerine mouthwash is known for having a medicine-like taste. Listerine took this perceived flaw and turned it into an asset with the slogan, “You can handle it, germs can’t.” The implication of course is that the strong taste is required to kill germs.
- Be specific about your recommendations. Let’s face it, the product probably isn’t for everyone. That’s why you’ll want to be very specific about who would most benefit from the product.
For example: “This camera is great for beginners, because it has all the features you need without a steep learning curve.”
TIP: If the product isn’t for everyone, and if you know a product that’s a good match for the other segment of your audience, then do a product comparison video rather than a product review. That way you can recommend BOTH products, with each one being more suitable for different segments of your audience.
- Provide a call to action. Once you’ve made your recommendation and told them why you think this product is a good fit, then offer a specific call to action. That’s where you specifically tell them to order the product (and how to do it).
And finally…
Method 5: Provide Training
This is a great option to choose if you’re selling information products like books. The idea here is to provide useful yet incomplete training. Viewers then need to buy a product in order to receive the rest of the solution.
Here are three ways you can provide useful yet incomplete training that naturally leads to a paid offer at the end of the video:
- Give an overview of a step-by-step process.
Here you tell people what to do, but not HOW to do it. In order to get the in-depth, step-by-step details, they’ll need to order your information product.
For example:
- You give people a step-by-step overview of how to plant an organic garden. Some instructions may be vague such as “build a raised flower bed.” Viewers would need to order your guide in order to find out exactly how to build a raised flower bed.
- You give people a step-by-step overview of how to create a sales letter. Viewers would need to order your information product to get complete instructions and/or swipes and templates.
Here’s another way to do it…
- Provide in-depth training for ONE step.
In this case, you provide the complete instructions for one step during your Facebook Live video, and then prospects need to order your product to get in-depth instructions for the rest of the steps.
For example:
- You give complete instructions for setting up and customizing a WordPress blog. Viewers then need to order your blogging guide to find out how to monetize their new blog.
- You give complete instructions for building a raised flower bed. Your viewers then need to order your gardening product to find out how to plant and maintain their garden.
- You provide complete instructions for socializing a puppy. Your viewers then need to order your puppy-raising guide to get information on other topics such as training and health.
And finally…
- Offer useful tips.
Still another way to create a useful yet incomplete Facebook Live promo video is to offer useful tips on how to complete some process, and then promote a product during the video. You can do this in two ways:
- Offer tips, and then sell a complete information product on the backend. For example, you might offer a collection of your seven to ten best tips for dieters. If people like your information, they can then purchase your dieting guide in order to get the complete instructions and plans for effective weight loss.
- Offer tips, and have one of your tips be to use the product you’re promoting. For example, if you’re teaching people how to grill the perfect steak, one of your tips might be to start with good quality meat. You can then promote a specific brand of steaks, such as Omaha Steaks.
Let’s wrap things up…
Conclusion
Two more bits of advice for Facebook Live success:
- No matter which type of live video you’re doing, be sure to offer your viewers some of your BEST content. Don’t hold back. You want people to stay engaged, and a good way to do that is to offer a lot value. Even better is if you can share something they haven’t heard before.
- Arouse curiosity during the video. News networks are masters at keeping people on their channel even during a commercial break, and they do it by arousing curiosity about what’s coming up later in the broadcast. You can do the same thing to keep your viewers engaged.
For example, “Just a bit later you’ll find out the top five foods you should NEVER eat if you’re trying to lose weight! This is going to shock you, because these are considered diet staples! But first, let’s figure out how many calories you need to eat per day…”
So which type of Facebook Live product promotion method will you try first? Take your pick and then start testing to see which your audience responds to the best!
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