If you enjoy writing, selling PLR can be a fantastic way to earn an income from home. Actually, selling PLR can be a great way to earn an income from home whether you particularly enjoy writing or not. The fact is that PLR content, or Private Label Rights content, is very much needed in the world of business on the web.
What is PLR Content?
Written PLR content is private label rights content. This is content you create, or hire someone else to create (like a ghostwriter, freelance writer, or someone else who writes for you under a work for hire contract). You then license this content out to other business owners. You might offer a limited number of licenses, generally charging a higher price as a result. Or, you might offer an unlimited number of licenses (generally charging a lower price because the same content is being sold to many people).
You’ve probably noticed that there’s ‘store brand’ products on the shelves of your local stores. These stores don’t actually manufacture these products themselves. This is the same idea. Businesses will pay you to ‘manufacture’ their content.
Why Do Businesses Buy PLR Content?
Businesses will pay you for content that’s relevant to their business. The reason they’ll buy this content from you is very simple—it helps them make money. Smart business owners—both online business owners and offline business owners—understand that the more content they have on the web, the better. They need content on their website, social media, blog, white papers, freebie downloads to attract leads to their email list and so on.
Many businesses don’t have time to create all of this content themselves. They’re in business creating and maintaining their product, generating new ideas, and handling a variety of customer service tasks. They’re completely overwhelmed at the thought of generating the needed content as well. The problem is, they aren’t generating the needed content and so their sales suffer. What they need is you.
Another issue is that many businesses don’t have the know-how to write the needed type of content. They don’t understand what it takes to write content that sells. They don’t know how to write content that builds solid relationships between the business and the customer over time. They don’t know how to write content that pre-sells. They don’t know how to write content that builds a list.
This is what you can build a business around. You either already know how to do these things—or you can study how to do these things. You can build a PLR store where businesses can look to whenever they need fantastic, fairly priced content that will help them earn more money—everyone wins.
Why You Should Build a PLR Store
You want a great business that will allow you to easily build up a great, passive income. Creating your own PLR store can be the perfect answer. Sure, you have to write the content in the first place- or you have to hire someone else to write it.
However, the great thing about PLR is that once it’s written, you can sell it over and over again.
You can sell PLR you wrote a year ago, today. You can stock your store with all the best, hot-selling evergreen content businesses will want and need forever. You’ll write it once and earn from it for many years to come.
You’ll make money when you release new PLR… but you’ll also release PLR from your ‘stock’ in your store.
It’s a fantastic business model.
You can generate new sales from special offers and packages you come up with from your PLR stock. There’s a lot you can do to earn passively from your PLR store.
How to Set Your PLR Store Apart from Others
Of course, it’s important that you set your PLR store apart from others. There are other PLR sellers with stores out there. How are you going to stand out? First, don’t worry about saturation. There’s certainly room for you in this space.
With that said, it’s worth finding a way to stand out. Are you going to specialize in creating content for a certain type of businesses? Are you going to specialize in creating a certain type of content? Is there something about you as a writer or about your ability to generate sales for businesses that sets you apart?
Start to research the various PLR sellers that are out there. Take note of what you admire and don’t admire about them. Brainstorm ways you can set your business apart.
Types of PLR Content You Can Offer
Next, consider the types of PLR content you can offer—especially content that will allow you to generate a passive income. Typically, this will mean staying away from trendy content, because those topics are typically here today, gone tomorrow. You’ll want to focus on evergreen content that businesses will always be able to use.
You can write PLR articles for businesses. They can use these articles as blog content and blog post articles. Make sure you provide content and strategies that teaches businesses that they can use this content in more than one way—they can break the content apart (to use for social media) and combine it (to use as list builders and ebooks).
You can offer reports for businesses to use as freebies and list builders. This sort of content is very much needed by businesses.
You can offer ebooks that businesses can give away or sell.
You can offer autoresponder content that businesses can use to connect with and sell to their customers.
You can offer squeeze page and opt-in copy that helps businesses build their list—this can go with freebie offers/reports that you offer with PLR.
You can offer sales copy with PLR—this can go with paid ebooks you offer with PLR.
You can mix and match any of this content, creating full, ready-to-go packages businesses can take and use to maximize their time, customer connections, and profits.
How to Get Your PLR Store Up and Running
I hope you’re very excited about earning fast cash and long-term passive cash with your PLR store. I know you’re anxious to get your PLR store up and running.
There’s no one perfect method as to how to do this, but I’ll give you some tips on how to get started.
First, it’s important to come up with a great domain name for your PLR store. It should be something catchy and relevant.
You can use a self-hosted WordPress installation as the foundation of your site.
I also recommend you sign up for an autoresponder service like Aweber. As someone starting a business, you need to start a customer list. Starting a customer list of businesses who want to buy PLR, or who have already bought PLR from you, is the absolute smartest thing you can do. Seriously—build your list as a passive-income PLR business owner. Do it!
Now then, you’ll need your content, of course. It’s just fine to start out with one PLR pack or one PLR ebook and work your way up from there. You don’t have to stock your store totally full at first—that’s far too intimidating. Your passive income isn’t going to come right away. It’s going to come later on as your inventory increases.
You can write your content using any word processing software. Microsoft Word is commonly used. You can even use the free Google docs. You’ll typically deliver PLR in the form of .doc, .docx., .txt, etc. Often, you’ll deliver content in multiple formats to make it as easy as possible for your clients to use.
Additionally, you’ll need a sales platform to sell through. There are many options out there—like DLGuard and others. You might find it easiest as someone just starting out to use a sales platform like JVZoo. There are a lot of great help documents and there isn’t as much of a learning curve. Also, you’ll want affiliates as a PLR seller… especially as you have your eye on passive income. Affiliates will promote for you whether you’re actively promoting your own work or not.
You’re Helping Other Businesses Earn More Money
You’ll make a lot more money with your PLR store if you realize what you’re ultimately helping other businesses to do. You’re helping other businesses to:
- Build their list
- Earn more money
- Build relationships with their audience and their customers
If you help them do these things, you’ll get a lot of customers, attention, and repeat customers. If you help other businesses earn more money, your PLR store will thrive—you’ll be able to earn instant cash and long-term, passive cash.
Focus on what you can do for other businesses, and deliver on that process, and you’ll have a great business.
Highlighting How You Can Earn Passive Income with Your PLR Store
Running a PLR store is a great way to earn passive income. You’ll earn right away as you release PLR content. Then, you’ll earn over time because you’ll build up your inventory.
People will come to your store, see all the great content you have, and buy piece after piece.
Sure, it might take a while for that passive income to start rolling in, but it will all pay off for you. Plus, you’ll have the immediate income that comes from launching each PLR offer. This really is a fantastic business for writers. Again, you can also hire people to write for you if you aren’t interested in writing yourself.
Passive income will build as you gain a customer list. You should build an email list up as you build your business up. That will allow you to email your customers whenever you launch new PLR. You can also email whenever you want to package up existing PLR.
By the way, you can load up your autoresponder account with emails promoting the PLR you have. It doesn’t matter if you created this PLR recently or years ago, these emails can be set up to go out to anyone who signs up to your email list in a pre-designed sequence. Having follow up emails that are sent out automatically, along with list building funnels set up, is a great way to earn a passive income with your PLR store.
You will also start to rank in the search engines with your PLR store. You can use snippets of your PLR to rank. You can use the keywords and titles of your PLR to rank. That way, when someone is searching for relevant PLR, your site will show up. Make sure each of these customers (and anyone who buys from you) is added to your email list).
Last but not least, you’ll want to make it easy for affiliates to promote for you. I’ve mentioned JVZoo as one way you can list your PLR for sale and allow affiliates to promote. Find the sales and affiliate platform that’s right for you. Actively ask affiliates to promote for you. It’s great if they get a sale on everything their referred customer buys.
Get Started with Your PLR Store
This is a fantastic business model—and it’s one you can start today. You can earn income from this business model today and you can earn passive income from this business model over time. There’s nothing to stop you. There’s no one telling you ‘no.’
Draft a plan, based on what we’ve talked about today. Get the pieces together that you’ll need to get your PLR store up and running. Get the steps on your schedule. Then, move forward. Do whatever you need to do to get your fantastically successful PLR store ready and earning, ASAP.
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