It’s important to have a careful balance when it comes to email marketing. You want to earn great money with your emails… but you want to develop relationships too.
You’ve been on the wrong end of things as a list subscriber yourself, I’m sure. Some marketers send way, way too many marketing emails to you. You might have even unsubscribed from a list run by a marketer you otherwise liked because it got to be too much.
You don’t want to offend your list members like that. Sure, you’re never going to please everyone, but that doesn’t mean you want to fall into a “churn and burn” pattern. The marketers who do that don’t care about anything but the sale. They don’t care if you unsubscribe because they’ll just get more people on their list to wear out.
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