Category Archives: Email Marketing

Using Lead Magnets Effectively

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What Is A Lead Magnet?

Email marketing is one of the most important topics there is when it comes to running a profitable business. It doesn’t matter which line of business you’re in or what your specific goals are for business, you have to have a great and responsive email list.

Of course, it’s tough to get people onto that list in the first place. When you first started email marketing, maybe you were really excited about the idea. You knew that as long as you put up a squeeze page, people would sign up for your list… right?

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How Giving 100% Affiliate Commissions Builds Your List

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List building is one of those things every smart marketer is constantly focused on. You want a bigger list. You want a more responsive list. You want a list you can have a real relationship with and build a real income from.

That doesn’t always come easy. You can set up a list building funnel. That’s a great method. It’s something that’s really tried and true.

But, those list members are freebie seekers. Some, even many, will go on to buy. But, not all of them, probably by far.

You can make sure all buyers of your products get added to your list. That’s even closer to ideal. These are proven buyers. They’re likely to buy again at some point in the future. That’s great—it’s a wonderful, profitable thing to have a buyers’ list.

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Why You Should Pay for Your Autoresponder Service

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Email marketing is one of the most important parts of your business. Hopefully, you understand its importance and that to be successful with email marketing, you need a great autoresponder service.

Unfortunately, I’ve heard more than once that some people (mainly new to having their own business) would prefer the option to go with a free autoresponder service. And I have to be honest with you – there are free options out there. There are scripts you can install on your website, for example, that allow you to manage your own autoresponder service.

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List Segmentation Checklist

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How would you like a quick way to boost responses every time you send an email? Well there is one, and that’s to segment your list into micro-targeted pieces. Because once you do this, then you can send out ultra-targeted emails that get great results.

Now, most people do basic segmenting, such as separating the prospect mailing list from the customer mailing list. That’s a good start. Use this checklist to be sure you’re segmenting your lists in other proven and profitable ways…

Step 1: Segment Prospect Lists

Create different list segments for each lead magnet you offer. This includes:

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