One of the biggest affiliate marketing mistakes is to send traffic directly to a vendor page, which often results in wasting up to 99% of your traffic. Instead, what you need to do is get people on your list, build relationships, and close the sale via follow up emails. Here’s how to do it…
Your lead magnet has two jobs:
#1, its job is to be appealing enough to convince prospects to exchange their email addresses to get access to the lead magnet.
In today’s bonus report, Sean Mize teaches his system for optimizing an email campaign for sales so that you can double or even triple your email campaign conversion rates.
Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
So, what are the “top 10” freemiums to use in a series like I’ve been describing so far? Put these into your mix…
People don’t just want to know the “step-by-step” of how to do something – they also want to know when to take these steps. And that’s exactly what a planner or calendar will provide for your prospects.
For example:
These sorts of freemiums give your prospects an overview of how to do something, but they don’t tell them how (exactly) to complete each step.
Your subject line is the most important part of your entire email. That’s because if your subject line doesn’t get attention and get the click, then the rest of your email won’t even matter.
| Step 1: Profile Your Audience |
Use the following checklist to help you create the perfect subject line…
First, you need to understand your audience in order to create a subject line (and an email) that grabs and holds their attention.
To that end, your goal is to learn as much as possible about your audience.
Here’s a mini-case study from a self-described ‘absolute idiot.’
In 2020 Stanley Tussy started an ecommerce brand with great success. Covid helped the business to gain traction and in the first-year revenues were nearly $2 million.
Stanley says that’s when he got lazy and complacent.
Thanks to the pandemic, ads were cheap, and he was happy to generate 100% of his revenue and sales through paid ads.
But when things went back to normal after Covid, ad costs rose, and his business experienced a massive decrease in profit.
The one thing he neglected was as he says, “The most BASIC and FUNDAMENTAL thing for every business,” – sending out emails.
He had an audience and customer base that he built through paid ads, and yet because of his complacency he did not send out a SINGLE promotional email until 2023.
Emails were something he thought he would do later once he’d grown the business more.
Now emails account for 35% of his revenue and net 70% of his sales. He could operate at break even or even at a loss acquiring new leads and customers because his email revenue will more than make up for that. He says, “I’m basically just printing money at this point, and my open rate, click rate, and placed order rate are going up with each new campaign I send out.”
And his emails are simple: A logo, a simple image with a promo code using a Canva template, 4-5 lines of text talking about the promo and how subscribers will miss out if they don’t grab it.
He spends more time creating the subject line than the email itself and uses a swipe file to create a subject line that will work.
The money he’s lost is an estimate based on last year’s revenue, and just thinking about it makes him feel ill.
Stanely says, “At the end of the day, success in ecommerce or in any industry, in my opinion, is really just about the fundamentals. You need to put in the groundwork by first creating or branding a product that fulfills a need/want in your niche, promote the hell out of it through paid ads/posts, and then cultivate a relationship with the audiences you’ve built through these channels.”
The one takeaway he wants everyone to remember is to not make the same mistake he made and neglect promotional emails. He says if he were starting over, he would be sending emails from Day 1 and promoting his product on social media as well.