The person in the case study is in the body-building niche.
And he has ZERO audience apart from a small list which didn’t exist when he started doing this.
In fact, he built the list by using the strategy I’m about to share, so it truly is a zero audience method.
So, he jumped on Instagram and searched for influencers in his niche.
Curious? Keep reading…
Having a great squeeze page can make all the difference for you. The problem is that so many people get this wrong. They either don’t have a squeeze page at all or they have a squeeze page that is so distracting that conversion rates and opt-ins are low.
To wrap your mind around this, consider how many distractions there are for people online. People don’t have to sign up for your list and frankly probably have many reasons why they shouldn’t (not the least of which is that they’re likely on dozens of lists already and their inbox feels nearly saturated). But you really want and need them to sign up for your list.
You know that being on your list is different than being on all the other lists, but they don’t know that yet—they need to be convinced. Think about human psychology. People love getting things for free. They also love feeling like they’re getting away with something—they’re getting an amazing freebie they otherwise would have paid for.
Have you ever wondered how some marketers manage to get people convinced to buy their products before their customers even read their sales page? They get people so pumped up and ready that it becomes no question at all that people are going to hit that buy button.
And it doesn’t just happen for those who are marketing their own products. There’s a certain amount of magic some marketers are able to work when they’re promoting products as an affiliate as well. They’re able to convince their readers to hit that buy button for products they’re promoting for other product creators.
It’s easy to feel like the people who can convince people to buy without even reading the sales page are just special or have some sort of out-of-this-world talent and skill. But that’s not the case at all. The only thing that separates someone who makes a lot of sales online and someone who doesn’t is know-how. In this case, we’re talking about knowing how to presell in an email.
Ugh, you’re tired of seeing the same old, same old opt-in forms around your niche, right? At this point, you’re practically blind to them. You don’t even see them as you’re scrolling through a blog post or something like that— they may as well not even be there.
Oops…maybe you just had a revelation reading that. Maybe you realized that this is exactly what your audience is thinking right now.
Do they even see the opt-in forms you’ve worked so hard to put on your blogs and squeeze pages?
Maybe they don’t.
The fact is that they see the same forms all over the place. People are inundated with opt-in forms. They’ve signed up for so many lists and seen so many offers for “free” things that they’re jaded.
I’m a fan of building relationships and making sales through a targeted email list. If you haven’t yet focused on building your own email list, I urge you to do so.
Having a list is extremely important in any market, whether your focus is online or offline. Your email list is your best asset no matter if you sell physical products, digital products, business-to-business items, or services. You can easily double your income by spending more time building and nurturing your email list.
Even so, some marketers balk at the thought of building a list. They’ve heard that it’s less effective than it used to be, and that email marketing is “dead” since deliverability rates are down. Sure, it’s not as easy as it used to be—but it’s all relative. Email marketing is still bound to be the most effective, money-making, and important part of your business.