Here’s a great account of how an internet marketer made 28k in a week in his own words…
“I recently made around $28,000 in sales as an affiliate during a product launch, in a little over a week.
Commission was 50% so I didn’t get to keep the whole $28,000 although I actually banked around $14,000 (not including a couple of thou in competition prizes on top of that) which wasn’t too bad!
I was promoting a product that another marketer had launched and to convince people to buy through MY affiliate link I decided to offer a bonus
I knew I’d be up against other marketers offering the same (and bigger) bonuses so I had to carefully think about how mine would stand out from the rest.
I pretty much reckoned I could guarantee one thing – the other bonuses would be VERY slick looking with polished, professional graphics, probably videos, perhaps cartoon characters or caricatures…
…and all in all would look very salesy and polished.
So I went the other way.
I used a picture of myself in my kitchen taken just a couple of minutes after I got up, still bog-eyed from sleep, hair everywhere, drinking a cup of coffee.
Below that, and to outline my offer I used Courier font, which looks ‘typewriter-ish’ rather than high-tech but more importantly has been proved as one of the best converters with OFFLINE sales letters.
My bonus page was mostly black text on white background but with a few highlighted red lines of text here and there to draw the eye in.
It was rough looking
Scruffy in fact.
Unpolished
The bonus itself was good but the LOOK and FEEL of the sales page was so different that it interrupted the ‘slick’ feel of the main sales message and made my bonus stand out just that little bit more
It worked.
Sometimes a slick sales page can work against you by looking too homogenized, too mass-produced, and you need a little ‘home made’ feel to stand out from the crowd.
The trick is knowing when to use what
