Category Archives: Coaching

Five Surefire Ways to Become a Better Coach

Do you offer coaching services? If not, you should seriously consider it. Because not only does coaching provide a much-needed service to your market, it’s also an excellent high-ticket offer to add to your sales funnel.

But heads up: if you want to really help your clients and get repeat business, you need to be a darn good coach. These five tips will help you improve…

  1. Offer Custom Advice

Some coaches create a set of materials they give to everyone, which saves them a lot of time in answering emails. That’s a nice bonus. But the advantage of receiving coaching is that your clients get PERSONALIZED advice. So throw away your “cookie cutter” answers and create answers that are tailor made to your individual clients.

TIP: One of the most important keys to offering great advice is to LISTEN, really listen to your clients. Don’t make assumptions about what your clients want and need. You may want to have the fill out pre-coaching questionnaires so that you can better understand what each of your clients wants to get out of their sessions with you.

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Gaining Credibility as a Coach

Now you’re all set to go. You’re ready to make waves and change lives as a coach. Only, you’re not sure how to get enough credibility so that someone will hire you. You know what your level of experience is. You know how much you can help and what you can do to inspire. But, no one else does. Sure, it’s easy enough for experienced coaches to get clients, but how can you get clients as a new coach with little visibility?

Become Known

One of the best ways to gain credibility is to release a book in your industry. You need to release something fairly groundbreaking that will get you a lot of notice. This might sound kind of intimidating. But, it’s really not at all. These days, you can quickly write a book and self-publish. Consider it a giant business card that can get you a lot of recognition and some easy clients.

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Mistakes to Avoid as a Coach

There are some really important mistakes you’ll want to avoid making as a coach. These things will pull you down and make it hard for you to get back up again.

Not Protecting Yourself

The biggest mistake of all is not protecting yourself. I’ve provided you with some forms and agreement templates but you’ll want to draft your own, possibly with the help of a lawyer.

You need to set client expectations from the start. They need to know what to expect from you and what you expect from them.

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Learning to Persuade and Be Effective

You’re not going to get very far as a coach if you can’t first persuade people to hire you. Then, once you do get people to hire you, you have to persuade them to take action even when they couldn’t before.

Some people seem to be more persuasive than others. What’s their secret? The first “secret” is that you can fairly easily become more persuasive— both to convince people to hire you in the first place and convince them to take action after they hire you.

Many of your clients will be very familiar with the coaching process already. Some of them will have hired coaches in the past with varying results. Your goal, of course, is to stand out as the best of the best. That means being able to motivate and persuade people to take action in new and exciting ways.

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Teach Your Coaching Clients to Take Risks

Some of your coaching clients will come to you ready to do something great. You’ll take a look at their current strategies, systems, and business in general and wonder what you’re supposed to help them with. They seem to have it all together. Your role might be to help them take risks.

Why is it important to take risks in business? Without risks, we don’t get nearly as many rewards. Your client may have come to you because they are ready for those great rewards. They can’t seem to get over the hump and go after it themselves, though.

What Does it Mean to Take Risks?

We take risks with everything we do— in life and business. It’s often our perception of a risk that makes it “scary” or not. Some risks have a much greater likelihood of ending badly than others, of course.

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