It’s crucial to switch from the mindset of a “coachee” to that of a coach… and then take that even further. Having the mindset of a leader, of a coach, is extremely important. If you don’t believe you can be successful as a coach, if you don’t believe you’re a true leader, you won’t be.
There are certain beliefs that set very successful people apart from those who aren’t as successful. This is true for business in general and it’s true for the coaching business.
There are a variety of formats you can use for coaching. For example, you can coach people individually or in groups. If you’re not sure which version to choose, one-on-one coaching is usually preferred and ideal for a number of reasons. It just might be the perfect way to ease your way into coaching and become the type of coach who really delivers for your clients in an incredibly personalized way.
One-on-one coaching allows you to work very closely with one person at a time. You can really get to the heart of what they need and want so you can be as effective for them as possible. You’re involved in coaching because you really want to deeply impact the lives and success of your clients. This type of coaching might be the easiest way to do that. That’s not to say that group coaching doesn’t have value, because it absolutely does.
If you’re new to offering your services as a coach, it can be really challenging and intimidating to set your prices. You know on some level that you have a lot to offer. You know that your clients can see some great results if they’re willing to work hard and implement what you recommend.
It can also be scary to think about pricing even if you’re an experienced coach. It’s different than pricing a product or something like that. Even though you created it, it’s not you. When you’re offering coaching that is YOU.
It can seem egotistical to charge a high amount, right?
You don’t have a business if you’re not communicating with your prospects and customers. This includes everything from sales copy to blog articles to social media posts to newsletters to customer service replies. But the problem is, a lot of communication breaks down because of the communicator’s mistakes. And when that happens, you lose trust, credibility and eventually sales.
Don’t let that happen to you. Check out these five common communication mistakes and how to fix them…
Mistake #1: Failure to Proofread
If your writing is sloppy and riddled with errors, people are going to discount the value of your work. So be sure to proofread. Better yet, enlist (or even hire) a trusted third party to do it for you.
Do you offer coaching services? If not, you should seriously consider it. Because not only does coaching provide a much-needed service to your market, it’s also an excellent high-ticket offer to add to your sales funnel.
But heads up: if you want to really help your clients and get repeat business, you need to be a darn good coach. These five tips will help you improve…
Some coaches create a set of materials they give to everyone, which saves them a lot of time in answering emails. That’s a nice bonus. But the advantage of receiving coaching is that your clients get PERSONALIZED advice. So throw away your “cookie cutter” answers and create answers that are tailor made to your individual clients.
TIP: One of the most important keys to offering great advice is to LISTEN, really listen to your clients. Don’t make assumptions about what your clients want and need. You may want to have the fill out pre-coaching questionnaires so that you can better understand what each of your clients wants to get out of their sessions with you.