Author Archives: admin

Passionate Email Marketing

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One thing that sets very successful email marketers apart from so-so or unsuccessful ones is the amount of passion they have and are willing to show.

Of course, as I’ve mentioned many times in other episodes, you always want to be building, maintaining, and improving the relationships you have with those who have decided to join your list

I realize that you won’t always have a direct relationship with them in a way that will enable you to put an exact face along with a name, but still you should at least know who your target audience is as far as what makes them follow you in order to hopefully solve whatever problem they might have.

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Giving Up Prematurely

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Wouldn’t it be terrible if your goal in life was to climb an incredible, beautiful, challenging mountain? You’d know starting out that it’s going to be challenging, but it would be worth it.

You see some beautiful sights along the way and you feel really motivated—especially in the beginning. But knowing that there will be obstacles and then dealing with the reality of it is a different thing.

Your motivation starts to wane, but you truck along. Finally, you’re tired of struggling and you’re not even sure you’ll ever reach the top of that mountain.

So, you give up.

What you didn’t realize is that you just couldn’t see the peak, but it was right there… if you’d only kept going a few more steps, you would have made it—you would have achieved what you’d set out to do. But, you gave up.

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Eliminate Procrastination

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Are you a procrastinator? That’s not an attribute many of us want to have. In fact, I think you’d be hard-pressed to find anyone who takes pride in being a procrastinator.

Yet, this is a problem that probably most people deal with at least to some degree. It’s human nature to want to seek pleasure and avoid pain. Unfortunately, many of the tasks associated with your business are considered painful, whether you’re conscious of that or not.

For some people, this isn’t such a huge deal. Maybe they’ll procrastinate a little bit here or a little bit there, but overall it doesn’t affect their business too much.

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