Category Archives: Self Publishing

Outlining Short Books for Fast Writing

People tend to really dislike this part of the process, but it’s very necessary. You might make it to a point that you don’t have to outline when you know a topic very intimately and you’ve written several books. For now, it’s time to embrace outlining. I think you’ll find that it saves you so much time that you’ll wonder what you ever did before you outlined!

People think they can save time by just sitting down and starting to write. The fact is that you’re just going to create more work for yourself when it comes time to edit. You might also fall prey to writer’s block. It takes a lot of effort to try to think up what to write next while you’re writing. It’s discouraging and it’s no way for most people to write a book.

I’m all about efficiency and speed and writing an excellent book. That means outlining. Your book should be well organized when you base it on your outline. If you just sit down and write on whatever comes to mind, the chances are good that your book won’t be very well organized. You’ll have a lot of reorganizing to do when it comes time to edit, which will end up taking you a lot more time in the end. If you’d just outlined in the first place, which really only has to take a few minutes, you would have saved yourself a lot of time and headache.

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$250,000 a Year Publishing Books

I was going to title this, “$250,000 a Year Writing Books,” but the fact is that you never ever need to write a book yourself to make this work.

If you can outsource the writing of books, then you can do this.

For that matter, if you can ask 20 people a simple question, you can also do this.

Here’s how:

First, you need books. If you’re a writer, then you can skip ahead. If you’re not, you’re going to either:

A: Outsource the writing of your books. This is almost better than writing your own because you can hire multiple writers to write multiple books at the same time if you like.

The key, of course, is to find good writers who don’t sound like they’re an AI program. Your non-fiction books need not only good information people want, but also personality. It’s the helpful information that will sell the first book, and the personality that will keep buyers coming back for more and more.

If you hire more than one writer, then you’ll need to coach them on having a coherent voice. Ideally all of your books should read like they were written by one person – you.

B: Use other people’s articles. This is a super easy way to put a book together very quickly.

First you choose your topic and then you find blogposts and articles that directly address that topic.

Next, you approach the authors and ask if they would like to be in your book. You’ll have maybe 10 or 20 experts in each book, each with their own chapter. People will say yes to this because they love the extra exposure of being in a book with the other experts. And you’ll give them the opportunity to build their lists by making a free offer at the end of their own chapter, too.

Okay, now that you’re either writing your own books or using one of the two methods above, here are the actual methods one author named Carol uses to make well in excess of $250,000 a year with her books on Amazon:

1: You need lots of books. Unless you miraculously write a super best seller, then you’re going to need a full-sized stable of books that readers love.

If you write one book every 3 months, then in 5 years you’ll have 20 books.

2: Marketing is just as important as writing. If you happen to be outsourcing all of your book writing, then you’ll be at an advantage because you can focus all of your time on marketing your books.

If you’re writing your own books, then you’ll have to decide how much time you’ll devote to writing and how much to marketing.

Carol’s advice is to initially get 2 to 4 books under your belt as quickly as possible, and then devote half your time to marketing those books and half to writing your next books.

3: Short books are better than long books. Let’s say your topic is how to drive traffic to a website. Instead of writing one big book on 10 different methods, write 10 books each detailing one method.

It will be easier to sell any one of these ten because each is tightly focused on its topic. And once a person has one book, and they like it, they’ll naturally be predisposed to purchase more books in the series.

Not to mention the fact that it’s far easier and faster to write a short book than it is a long one.

Recently, Amazon created categories specifically for a type of book called, “Short Reads.” These short books are broken down by the number of minutes they take to read as well as the genre.

And when you write a short, tightly focused book, it’s easier to rank high in your categories and also to get more of your books ranking high in more categories, creating a synergistic effect that sells more books.

4: A series sells better than individual books. Even if your topics are somewhat disparate, if you can find a way to place a block of them under one umbrella, you’ll find it easier to make sales than if each one is a stand-alone book.

Perhaps you’re writing books on all the different things someone needs to know to make money online. Your umbrella might be, “From Online Newbie to $100,000 in One Year,” or “The Ultimate Guide to Starting and Running Your Online Business”.

5: Look at this business model of book writing and publishing as a marathon, not a sprint. Enjoy the process and don’t place too much pressure on yourself in the beginning. This is a method many people are using to earn six figures per year, but it takes time.

It took Carol six months to begin seeing any results and 3 years before she broke $50,000. But the following year she nearly tripled that, and 5 years after she placed her first book on Amazon she is now earning in excess of a quarter of a million dollars per year.

It takes time to build a brand and become known, but once you begin to build your readership, things can really take off.

6: Become a master of book marketing. There are many courses you can take and books you can read to learn this valuable skill. Just placing books on Amazon Kindle won’t cut it, but when you learn how to market your books you’ll find it’s not all that difficult, either.

7: Have a unique voice and story. Assuming you’re writing non-fiction, you’ll want to have a backstory of how you got into your chosen niche. And more importantly, you’ll want to have a voice that resonates with people. Put your personality and your opinions into the books. Just imagine you’re writing to a friend or giving advice to your grown child and you’ll get the idea.

Maybe you never thought of yourself as an author, but since you don’t have to do any writing yourself, this might be a good option for you to begin building toward a six figure income.

Succeeding, Researching, Writing and Publishing

Using Your Research Again and Again

Even though you should keep up with current trends, know that you can use what you have learned over and over again. You don’t have to reinvent the wheel every time – you just have to incorporate new trends and changes in the niche as you learn about them.

That’s why it might be the hardest the first time you write a book about a particular topic but it will get so much easier over time. Soon enough, you’ll know the topic so intimately that you could write a book about it in your sleep. The more you write on a topic, the more of an expert you’ll become.

I promise you that even if it seems difficult right now, writing the next book will be a lot easier and faster. It will be so easy to write book after book that your audience will respond to just because you’ve taken the time to do the research now.

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Everyone Has a Book in Them and Non-Fiction is Easy

There are many, many people out there who say they want to write a book. However, only a very small percentage of people ever actually write a book. An even smaller percentage will actually go ahead and polish and publish that book. And, you guessed it, an even smaller percentage of that percentage will go on to write multiple books to corner a niche and become truly successful.

This is actually kind of silly.

There are almost no barriers to entry these days. You could write a book today and publish it today, if you could write quickly and were familiar with the steps to publishing already. There are, in fact, authors who do keep up this kind of schedule, or very close to it.

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Organizing Your Research and Writing

Organizing Your Research

You’ve done a lot of research and digging for your book and now you’re ready to get started writing. Wait a second – not so fast! You’re just going to overwhelm yourself if you try to sift through your research as you write. There has to be a step in between that.

The first thing you have to do is organize the research you’ve found. First, eliminate any research or details that aren’t exactly directly related to what you’re going to write.

It will just be a waste of time to have those things in front of you while you write. You might tuck that unneeded research away for later in a folder on your computer so you can access it for a different book if you need to.

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