Category Archives: Copywriting

Storyselling: How to Tell a Story in Your Copy

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Do you remember your parents teaching you how to tie your shoes? If so, then there’s a possibility that your parents used a story to teach you this task (“first make a bunny ear, then make another…”).

And if you were one of the lucky ones who learned shoe-tying through a story, then you probably picked up the skill quite fast.

Why? Because stories are memorable. And they’re also great ways to turn a complex task into a simple one.

But stories don’t just work on small children. They also work on your prospects to persuade them to your viewpoint, teach them a valuable lesson or to otherwise make a point.

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Copywriting: Features vs. Benefits

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The Difference between Features and Benefits

It’s extremely important to understand the difference between features and benefits when you write copy. In fact, not understanding the difference can be death to your sales.

Have you ever read a sales page and thought to yourself that it was just so boring that you couldn’t even force yourself to keep going even if you thought you might want the product? I’m sure you have – we’ve all seen those terrible, ineffective sales letters.

But maybe to this point you haven’t been able to identify what really separates the really effective sales letters (the ones that make you buy even when you didn’t originally intend to) from those that aren’t at all effective.

Maybe it’s the case that you’re really struggling to write effective sales copy yourself. Maybe your conversions aren’t high – people are visiting your sales page but they aren’t reading or buying.

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Copywriting Challenge: The Headline

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Your headline “block” has one main job:

Get your prospect’s attention.

To that end, here are the three pieces of your headline:

  1. The pre-headline, which sits at the very top of your sales letter. This is often used to get attention by speaking directly to your prospect, perhaps even “by name.”

Example: “Attention NBA Fans…”

  1. The primary headline. Since this is your main headline, it’s usually in bigger, bold font. This is where you put forth your main benefit or make a big promise.

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Why Learning Copywriting is Important

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I talk a lot about skills that are really important to learn if you want to succeed in marketing. But there’s one skill that really stands above the rest—copywriting.

Copywriting is the language of sales. It’s when you use the power of your product combined with an understanding of your market and human psychology to make more sales.

Learning to write copy is one of those things that seem to really scare people. They feel like it’s a skill that takes years to learn, or expensive courses, or a certain type of person who was born with the skill. That’s not true at all.

You can learn to write copy.

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The 10 Best Copywriting Tips and Tricks To Drive Social Media Engagement

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If you want to do a better job of engaging your social media followers, then you need to brush up on your storytelling and copywriting skills. That’s because good copywriting skills will teach you how to tell a compelling story, while a good story will hook people emotionally and draw them closer to you. In fact, the formulas you’re about to discover work so well that you can even incorporate them into a short tweet!

Check out these 10 formulas for hooking and engaging your followers…

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