What is the lifetime value of everyone on your email list? This might be something you’ve thought about or it might be something you’ve never thought about.
Of course, you always hope that everyone on your list will go on to become a buyer. The fact is that there are some people who are never going to buy from you and might not stay on your list.
They joined your list to get something for free, but maybe found that you’re just not their cup of tea, or they never intended to buy anything for whatever reason, or they’ve moved on from the topic, or something else happened.
Those people are going to unsubscribe from your list or go inactive by not opening your future emails and that shouldn’t shock you. It’s going to happen… period. You shouldn’t be worried or concerned about the people who unsubscribe. It’s just a fact of being an email marketer.
 Sorry, this content is for members only.Click here to get access.
Already a member? Login below… |