Remember that it’s a good idea to have a great plan to follow before you get started in email marketing—but, it’s never too late. Hopefully, your plan so far also includes what you’re going to sell to people once they’re on your list.
If you don’t sell something or promote something, then you’re not going to make money. That might seem like a silly thing to point out, but it’s incredible how many marketers and people who want to start their own small business don’t have anything out there to sell at all.
Your list is interested in what you have to offer… you just have to take the plunge and offer it. They want information from you but they also want advice on what to buy. And because they’ll have come to really like you and what you have to offer, they’ll want to buy your products specifically.
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