Twitter is an exceptional social media platform and it’s fantastic for driving traffic in a lot of ways. While Facebook is a lot more flexible and has a much bigger reach, Twitter’s nothing to sneeze at. It’s a way to express yourself in 140 characters or less. It’s a way to spread the word about what you have to offer, to develop a following, to network with other marketers, and more.
Twitter is also becoming savvier when it comes to different types of content. For instance, now you can have video or an image in your update, which can gain more notice and be even more effective.
Twitter was really the first place where the #hashtag phenomenon took off. It started as a way to express yourself in a shorter space, but now it’s a way to connect topics and people with the same interests.
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