There will be times when you don’t want to rely only on autoresponder emails, which are emails that you write ahead of time and load up into your autoresponder to go out over time. You can absolutely fill your autoresponder up so that your account is sending informative and sales emails hands-off no matter when someone signs up for your list.
But that won’t work for everything you want to do. There will be certain times when you want to send special promotions, special offers, and offers you’re promoting as an affiliate. These offers will be more “of the moment.” These types of emails make for perfect broadcast emails, which are what we’re talking about today.
Or, maybe there’s something on your mind or you want to talk about a current event. This isn’t the kind of thing you want to put into an autoresponder sequence where someone might not receive the message for months. This is something you want to talk about now and you want people to receive it now. In that case, a broadcast email is your answer. Broadcast emails can help you build a relationship with your audience because people like knowing that you have your finger on the pulse of what’s happening right now.
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