Today I’m going to discuss with you a very advanced sales tactic. Actually it’s not advanced in the application but it’s advanced in thinking. Most people do not get past the fact that they think they’re selling products. I never sell a person a product in their life – I’ve always sold people solutions.
In fact when I do my travelling to, for example, go to an internet marketing seminar, I’ll often be sitting in the airport just waiting for the plane or whatever and I’ll strike up a conversation with someone next to me. Inevitably they’ll always ask me what I do and that’s a very good question, because what do you do?
I always tell them the same thing. I say “I look for people who are desperately trying to solve problems in their life and I give them the information that will help them solve their problems, that’s what I do.”
Everybody is like “Oh wow, cool! And then they think I’m the greatest guy – they treat me like a celebrity until I leave for the flight, they are just enamoured by that fact, because that is exciting.
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