Let’s pick up where we left off last time…
- USE VARIETY IN YOUR DELIVERY.
The first thing you want to do is use variety in your delivery. And what I mean by that is use two different kinds of mailings in giving away these free resources: scheduled and unscheduled.
Obviously, as you find new free resources that fit the criteria we’ve talked about, you’ll want to pass them on to your list. Specifically, you’ll want to do this when the resources are first released because they are new and unseen, and if there is a deadline that accompanies the resource you’d want to pass it on as quickly as possible.
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