So you’re setting up your lead-capture system, and one of the things you need to do is create a lead magnet. This is an important piece, because your lead magnet and the follow up emails you send are going to be intricately linked.
So how do you set up this lead magnet? Use this checklist…
Step1: Choose One Product to Promote
You may be tempted to promote multiple products, but in most cases (unless you’re creating something like a gear list or resource list), you’re better off focusing on promoting just one product. Generally this is your tripwire product.
Step 2: Decide the Type of Lead Magnet
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