You’ve established (and “agitated”) the problem, shown the prospect that you care about his problem, and introduced your product or service as the solution to this problem. By this time your prospect is pretty interested in what you’re offering. Now it’s time to ratchet up this interest so that he starts to really want your product or service.
And how do you do this?
Simple: By sharing a list of “points,” usually in the form of a bulleted list.
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