25. Provide Testimonials from Satisfied Customers
Your prospects want to believe you. But they also know you’re biased when you tell them about an offer. They know that you’re going to benefit financially if they buy the products and services that you recommend. So while they WANT to believe, there always a tiny bit suspicious and skeptical about the claims you’re making.
That’s where a testimonial comes in. This is where a satisfied customer comes forward and says, “Yes – the claims are true! This is a great product! It really works!”
And now your prospect believes your claims. After all, this neutral third-party has no reason to lie. He gets no benefit from praising your product.
The other advantage of sharing testimonials is that they work as a form of social proof. This is particularly true if you’re able to share several strong testimonials. The prospect thinks, “Wow, all these people bought this product – maybe I should too.”
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