GUIDING PRINCIPLES
Once you have your self talk and your beliefs in good order, it’s time to work on your guiding principles. These are ingrained into people, and are traits that make them who they are.
Always deliver more value than you charge for.
For example, the principle of working to always deliver more value than you charge for. Yes, I know, if you’ve done a ton of research, and a lot of trial and error and testing to become an expert in your field, then it means that someone could learn what you’re teaching for free, right? Because in essence, maybe you’ve done that yourself.
And there are those who believe still that everything on the Internet should be free.
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