Boosting Conversions
You already know that you shouldn’t send your traffic directly to the product sales page. Instead, you should build a list and then pitch products. But you shouldn’t even send your list members directly to a sales page. Read on…
Tip #20: Write product reviews. One of the best ways to pre-sell a product is to write a product review. But don’t just list all the positive points. You need to list the product flaws, too. And that’s because your prospects know that the product isn’t perfect. If you try to present it as a perfect product, they won’t trust you… nor will they buy from you.
Example: “This homeschooling kit offers awesome lessons plans for science, history and English. However, the math plans leave something to be desired. That’s because… {reasons}”
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