Why Google+?
Google+ is excellent for social marketing these days. When most marketers think of Google, they think of SEO. Well, those days are gone—these days, Google is all about community and interaction. Google is a company you want to cozy up to if you want a huge market reach and a surefire social marketing campaign.
There’s definitely more than one benefit to paying attention to Google+. You’re not just forming a community on one platform. You’re also taking advantage of Google+ as a social network, Google+ as a community platform, your YouTube channel, and Hangouts. You’re really killing FOUR birds with one stone when you sign up for Google+. Google’s made it so that all of these things are integrated—you really can’t help but go for them all if you so much as sign up for something like a Gmail account these days.
Not only that, but Google+ communities are easy, free, and fun. There are many opportunities to tie your Google+ interactions with your other business ventures. You can even make it so that your Google+ community is free or paid. In this case, and for maximum growth and maximum exposure, I’m going to assume that your focus is on free for now. Though, I have seen some successful paid Google+ communities and events as well. People happily pay for them and get a lot of value out of them as well.
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