If you’re in online marketing, there’s a good chance you’ve heard of Pat Flynn. He’s the founder of Smart Passive Income, a website that helps people create and grow online businesses.
Pat’s income is in the seven-figure range per year. He earns money through affiliate marketing and selling his own products teaching others how to make money online. And he runs a popular podcast, too.
Flynn began as a blogger, creating a website called Green Exam Academy to help people pass an LEED certification exam. He created an e-book and online course to help people prepare for the exam, and sold it for $19.99.
Once his first product succeeded, Flynn continued to create more information products and courses. He uses his blog and podcast to build an audience, and he uses surveys and feedback from his audience to create products that people love.
Flynn’s products range from e-books and courses on topics like podcasting and affiliate marketing, to a membership community where he offers coaching and support to entrepreneurs.
He’s also written several books you can find on Amazon, including The Edge of a Business, Superfans, How to be Better at Almost Everything, and Will it Fly?
Why is Pat Flynn so Successful at Marketing?
He provides massive value – Flynn built his brand by consistently providing valuable content to his audience. He offers free resources, tutorials, and advice that help people solve problems and achieve their goals. This has helped him build trust and credibility with his audience, which in turn has helped him grow his business.
He’s authentic – Flynn is known for being transparent with his audience. He shares his successes and failures, and he doesn’t try to sugarcoat things. This helps him connect with his audience on a deeper level and build a loyal following. In the beginning he even shared his monthly income with his readers, letting them know what he was earning and how he was earning it.
He’s consistent – He’s been publishing content, producing podcasts, and engaging with his audience for over a decade. This consistency has helped him build a strong brand and a loyal following.
He builds community – He engages with his audience on social media, hosts live events, and encourages his followers to connect with each other. This sense of community has helped him build a strong brand and a loyal following.
Favorite Pat Flynn Quotes:
“The riches are in the niches, but the fortune is in the follow-up.”
“NASA has never launched a mission just because it “sounded like a good idea,” and neither should you.”
“Every second you waste thinking about a hater or troll is a second you’re taking away from those who matter and can benefit from what you have to offer.”
“Your earnings are a byproduct of how well you serve your audience, and you can only best serve your audience when you know exactly who they are, what they’re going through, and what will get them to take action.”
“Good ideas are common, but those who are willing to take action and execute those ideas are far more rare.”
“The world needs you. It needs your energy and what you have to offer, so let’s work together to make sure you dedicate that time and energy to something that matters—both to the world, and to you.”
