Are you a nameless, faceless marketer who is just trying to sell to people? Or, are you a real person with real feelings, struggles, and successes? Do you understand the members of your audience? Do you truly care about their success and what’s going on in their lives.
Of course you do. And of course you’re a real person. You have to let people know that. Email can seem cold and impersonal, which is sort of crazy because that’s not what ‘email’ started off being.
It’s almost as if there are two corners to one’s email inbox. There’s the corner that’s filled with emails from family, friends, and colleagues. This is the more personal one—the one people are more likely to open and feel connected with because the content is important. People are both intrinsically and externally motivated to open these emails.