Hello, Jason Fladlien here from DailySeminar.com, and today I’m going to discuss with you how to build a responsive e-mail list from scratch, the challenge of it.
The challenge of building a responsive e-mail list from scratch. I’m going to give you some ideas here that aren’t the most popular in our industry taught by the gurus, but have been extremely successful for me on starting from nothing and really building the list that you want, that’s not only going to be a list of numbers but a list of people who respond to your marketing communication.
So we’re going to discuss some things about quantity and quality, how to single out the best prospects who are most likely to respond and be the ideal prospects for you, how to set the tone of expectation, how to give them something they can’t get anywhere else, how to always push them to do a certain action after reading your marketing communication, and show them that there’s consequences for them not following your information and advice. That’s the two ways you do it — with positive and negative conditioning.
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