Content is something all online marketers need an ample supply of. From blog posts to email autoresponders, social media content, products and more – it’s the one area that many online entrepreneurs seek help with.
The problem with securing help is that ghostwriters can be a budget-buster. Few marketers have the funds it takes to keep a steady stream of content to help them build a list, sell products and bring in traffic.
A great alternative many invest in is called private label rights (PLR). This is content that is ghostwritten, but sold to multiple buyers, so it can be priced at an enormous discount. For example, a 5-page lead magnet might cost $50 or more from a solo freelancer, but only $5 when a PLR version is purchased.
The PLR buyer saves a ton of money and gets great content, and the PLR seller makes more money than if they would have ghostwritten for just one individual, because many people pick up their content.