LinkedIn is an often overlooked social media platform, but if used properly it can bring you floods of new clients and buyers.
In this guide, you’ll learn the following:
- Important Settings and Profile Optimization Strategies – When people do a search for you or your brand, they often go to Google. Your LinkedIn profile will most likely show up in the first three positions of the search results. It’s often where those searching will click first to learn more about you. If your profile is slim or hasn’t been updated since you first created it years ago, it may not be making the right first impression for prospective clients, customers, or potential partners. It’s imperative to have an updated, optimized profile that quickly grabs attention and makes an impression. Here’s how to get started…
- Optimizing Your LinkedIn Company Page – You already know that LinkedIn is the social network aimed at building business connections and a place to assist you in your job-hunting endeavors. You probably already have a personal profile on LinkedIn. But do you have a LinkedIn company page set up and optimized for your business? If not, you should. It’s easy to do. Once set up and optimized, you’ll be available to a wider range of possibilities, from a large database of prospective employees to the use of an extended network to recruit new prospects.
- LinkedIn Content Domination – The content you share on LinkedIn builds your reputation. If it’s quality, relevant information and entertaining, your reputation excels. If it’s not relevant, is inconsistent and poorly constructed your reputation takes a hit. Like any part of an online business, keeping consistent with your content in social media can be difficult. It’s hard to determine what to post, what type of content you should be using and what will get the most engagement for you. Learn here how to look at different styles of content and the best uses for each.
- LinkedIn Client Outreach – Reaching out via LinkedIn is the key to building your prospect list. But it should be done in a way that doesn’t offend or annoy the prospect. And you don’t want to reach out to everyone hoping that you connect with the right ones for you. In this guide, you’ll discover how to create an effective out reach funnel to build your prospect list.
Continue Reading (only available for IMIT members)
