Category Archives: Bonus Reports

Retargeting 101

Retargeting 101 – A Beginner’s Guide To Retargeting is a 30 page, 6000+ word report.

This bonus report explores using Retargeting to increase sales. It covers common retargeting methods that have proven profitable across multiple markets and niches as well as how to set up your retargeting campaign, and why segmentation is so important for keeping your prospect happy and maximizing your conversions and sales.

Chapter List:

  • Introduction to Retargeting
  • What is Site Retargeting?
  • Site Retargeting Tracking
  • Understanding Social Media Retargeting
  • Facebook Exchange (FBX)
  • The Power of Email Retargeting
  • Why Email Is Perfect for Retargeting
  • Why Search Retargeting Is Not Always Cost-Efficient
  • Why Understanding the 3-Step Customer Journey to a Sale Is So Important
  • What Are Cookies?
  • Choosing the Correct Retargeting Platform and Advertising Exchange
  • Choosing an Ad Exchange or Network
  • How to Set up Your Retargeting Campaign
  • Segmentation Can Make or Break Your Retargeting Campaigns
  • Choosing Marketing Campaign Length and Frequency Caps
  • Conclusion

Continue Reading (only available for IMIT members)

Virtual Book Tour Planner

Here is What You Get with Today’s Bonus, the “Virtual Book Tour Planner”:

The Step-by-Step Planner Covers:

  • Step 1: Build a Solid Foundation
    • Exercise: Create a website, your online home base
  • Step 2: Determine Your Book Tour Goal
    • Exercise: Determine your book tour goal and create the tools needed
  • Step 3: Identify Your Ideal Reader
    • Exercise: Describe your ideal reader
  • Step 4: Plan Your Pitch
    • Exercise: Important things to mention in a pitch
    • Exercise: Brainstorm 50 blog post/interview topics
  • Step 5: Research Blogs
    • Exercise: List 10 bloggers who cater to your ideal reader
  • Step 6: Get Your Mic Tuned Up
    • Exercise: List 10 podcasts that reach your ideal reader
  • Step 7: Go Live on Facebook
    • Exercise: Research Facebook groups, online forums and local groups
  • Step 8: Create a Plan
    • Exercise: Plan your order of appearances and promotional activities
    • Exercise: Check off each task as you complete it

Continue Reading (only available for IMIT members)

Facebook Marketing

Facebook Marketing – Using Facebook to Market Your Business or Product is a 33 page, 6000+ word report.

This bonus report explores the ins and outs of Facebook Marketing and why it is such an important component of business marketing efforts. It also goes over why it is crucial to use video on Facebook and will explain why it is important to become very good at targeting your advertisements to the right audience.

Chapter List:

  • Introduction to Facebook Marketing
  • Creating a Facebook Business Page
  • Facebook Cover Photo Do’s and Don’ts for Your Business
  • Introducing Facebook’s Ads and Marketing Guides
  • How to Get Setup for Facebook Advertising
  • The Different Ad Types on Facebook
  • Get Good at Facebook Ad Targeting
  • The Facebook Advertising Campaign Structure
  • The “Where” of FB Ads
  • Choose Your Budget
  • Creating Your Ad
  • Free Marketing Methods for Facebook
  • Let Third-Party Facebook Apps Market Your Business for You
  • Why You Absolutely Must Use Video on Facebook
  • Top 10 Tips for Facebook Marketing Success

Continue Reading (only available for IMIT members)