Category Archives: Email Marketing

Lead Capture Checklist

Posted on by • 0 Comments

If you’re setting up your lead-capture system, then you may have noticed there are a lot of pieces and parts required to make it all run smoothly. That means that even if you already have your lead-capture system in place, you might be missing opportunities to capture those leads. That’s why you’ll want to use the following checklist to get your lead-capture system up and running. Take a look…

Step 1: Set Up Your Lead Page

In many cases you’ll send traffic directly to your lead pages. Here’s what you need to do to get them set up:

Step 1: Create your lead magnet.

Continue Reading (only available for IMIT members)

Followup Checklist

Posted on by • 0 Comments

One of the most effective ways to sell a product by email is to send out multiple emails all centered on that product. That’s because most people need an introduction and multiple exposures to that particular product before they make the buying decision.

So how do you set up this sort of email series? That’s what this checklist will help you do.

Step 1: Decide what to promote

The first step is to figure out the reason for creating this series, and what it is you intend to sell. For example, you might be promoting:

  • A tripwire product behind a lead magnet.
  • A brand new product.
  • An older product that you haven’t promoted in a while.
  • An affiliate offer.
  • A product for a JV partner.
  • A backend offer to existing customers.
  • A special promotional offer (e.g., for a discount deal).

Next…

Step 2: Determine how many emails to send

Continue Reading (only available for IMIT members)

Lead Magnet Checklist

Posted on by • 0 Comments

So you’re setting up your lead-capture system, and one of the things you need to do is create a lead magnet. This is an important piece, because your lead magnet and the follow up emails you send are going to be intricately linked.

So how do you set up this lead magnet? Use this checklist…

Step1: Choose One Product to Promote

You may be tempted to promote multiple products, but in most cases (unless you’re creating something like a gear list or resource list), you’re better off focusing on promoting just one product. Generally this is your tripwire product.

Step 2: Decide the Type of Lead Magnet

Continue Reading (only available for IMIT members)

The Presell Checklist

Posted on by • 0 Comments

One great way to sell more products – either your own products or affiliate products – is through your email list. That’s because it’s a perfect platform for warming up your audience and sending them to the sales page already in a heightened buying mood.

So how do you presell products in your emails? By using this checklist. Take a look…

Begin by deciding whether to send a single email or multiple emails.

In most cases, it’s a good idea to send multiple emails to presell an offer. That’s because most people need multiple touches or exposures to a particular offer before they purchase it.

What’s more, most people on your list probably don’t read every single email you send. So if you send multiple emails, you have a better chance of getting your message in front of more people.

Still can’t decide? Ask yourself these questions:

Continue Reading (only available for IMIT members)

List Monetization Checklist

Posted on by • 0 Comments

So you have a list, or you’re in the initial stages of planning to build your list. That’s great! And one key idea that’s on your mind is how to monetize that list. That’s what this checklist is all about helping you do. We’ll cover two key areas:

  • Ways to make money. These are ideas for specific ways you can monetize your list.
  • Ways to maximize response. These are ideas for specific things to implement that will increase your conversions, no matter what you’re selling.

Take a look:

Continue Reading (only available for IMIT members)