Category Archives: Email Marketing

Email Checklist: Call to Action

Your call to action can make or break the success of your entire campaign! That’s why you’ll want to give careful consideration as to how to craft your call to action (CTA). Use this four-step checklist to help you out…

First off, you need to decide what you want your readers to do when they get to the end of your content. Choose just one goal, such as:

  • Buying a product.
  • Requesting a lead magnet.
  • Filling out a form.
  • Picking up the phone to call you.
  • Sharing your content.
  • Joining your social media networks.
  • Watching a video.
  • Reading a blog post.
  • Listening to an audio.
  • Registering for a webinar.
  • Entering a contest.

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Email Checklist: List Monetization

So you have a list, or you’re in the initial stages of planning to build your list. That’s great! And one key idea that’s on your mind is how to monetize that list. That’s what this checklist is all about helping you do. We’ll cover two key areas:

  • Ways to make money. These are ideas for specific ways you can monetize your list.
  • Ways to maximize response. These are ideas for specific things to implement that will increase your conversions, no matter what you’re selling.

Take a look:

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