Category Archives: Email Marketing

Why You Should Pay for Your Autoresponder Service

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Email marketing is one of the most important parts of your business. Hopefully, you understand its importance and that to be successful with email marketing, you need a great autoresponder service.

Unfortunately, I’ve heard more than once that some people (mainly new to having their own business) would prefer the option to go with a free autoresponder service. And I have to be honest with you – there are free options out there. There are scripts you can install on your website, for example, that allow you to manage your own autoresponder service.

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List Segmentation Checklist

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How would you like a quick way to boost responses every time you send an email? Well there is one, and that’s to segment your list into micro-targeted pieces. Because once you do this, then you can send out ultra-targeted emails that get great results.

Now, most people do basic segmenting, such as separating the prospect mailing list from the customer mailing list. That’s a good start. Use this checklist to be sure you’re segmenting your lists in other proven and profitable ways…

Step 1: Segment Prospect Lists

Create different list segments for each lead magnet you offer. This includes:

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The Relationship-Building Checklist

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Sometimes marketers build lists – even big lists! – but their response rates are remarkably dismal. And the reason that happens is because they haven’t built a relationship with the members of the list. Without the relationship, a list is just a collection of email addresses and names who will likely never buy from you (and rarely open your emails).

You see, the key to a responsive list is to get your subscribers to know, like and trust you. And that’s what this checklist will show you how to do. Walk through these steps to see if you have your bases covered in getting subscriber to know, like and trust you…

Know

Brand Yourself

This includes:

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The Value of a Buyer’s List vs. a Freebie List

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What is the lifetime value of everyone on your email list? This might be something you’ve thought about or it might be something you’ve never thought about.

Of course, you always hope that everyone on your list will go on to become a buyer. The fact is that there are some people who are never going to buy from you and might not stay on your list.

They joined your list to get something for free, but maybe found that you’re just not their cup of tea, or they never intended to buy anything for whatever reason, or they’ve moved on from the topic, or something else happened.

Those people are going to unsubscribe from your list or go inactive by not opening your future emails and that shouldn’t shock you. It’s going to happen… period. You shouldn’t be worried or concerned about the people who unsubscribe. It’s just a fact of being an email marketer.

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