Category Archives: Marketing

In part 1 of this topic we explained that your goal was to get 5X leverage for everything you create, and I suggested that you start by creating an audio.

Here’s what’s next…

An Article Suitable For Publishing

Now then, listen to the audio file you’ve just created. Take notes on the content, because you’ll be surprised at the great insights you had when you were talking freely and openly on the recording. You’ve cut through the cobwebs and doubt and questioning stages you might have gone through if you went right to the article writing stage. It’s all there, so there’s nothing to fear.

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You work very hard as an Internet marketer. Sometimes, it might seem like all you do is work. Don’t you wish there was a way to squeeze 5X more value out of everything you do?

One of the most important lessons I’ve learned over the years is to leverage my content. Use content in more than one way to squeeze every last drop of income from it.

Another very important lesson I’ve learned is to take advantage of all kinds of promotion, relationship building, and content generation. Some people respond best to articles and blog posts. Others respond best to video and audio. Still others learn best from hands-on tasks, such as checklists.

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There are a lot of impersonal marketers, products, and services on the web. If you want to stand out fast, all you really have to do is focus on personalization. If you pay attention to the person – to the human at the other end of the screen –you can really make some great headway as a marketer on the web.

It doesn’t matter whether you sell products or services; it’s that human connection and the fact that you pay close attention to it that matters to the buyer. You can quickly become a fan favorite if you focus your attention on this principle.

Marketers are constantly trying to find a way to stand out in this industry. Many of them spend tons and tons of money and focus a lot of their attention trying to make this happen. Well, now you have the answer. Really, all they need to do is focus on personalization. The fact that you’re seeing this here, right now, puts you far ahead of the rest. Personalize and humanize your marketing and you’ll win, every single time.

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