Category Archives: Miscellaneous

The Secret of Three Modalities

Posted on by • 0 Comments

Hello Jason Fladlien here from DailySeminar.com.  Today I’m going to talk with you about modalities and why every offer should hit at least three modalities.  So we’re going to discuss what a modality is and the reason why you should use these different modalities for different people to maximize your sales, maybe some concrete examples, and then we’ll go over to some advanced secrets.  And then if we have any time left over, I’m going to show you firsthand how I use these in my business to increase sales.

 

So before we explain why it’s beneficial to hit different people with different modalities, let’s just make sure we’re all on the same page here.  What is a modality?

A modality is really just a fancy word for saying — this is my definition of a modality — a medium or unique way to give and process information.

So it’s a mode for information.  So some people can process that information verbally; some people need to process that by reading it; some people need to process that with images, by seeing it; maybe a combination of all of the above.

Continue Reading (only available for IMIT members)

Commitment and Consistency Principle

Posted on by • 0 Comments

Hello, Jason Fladlien here from DailySeminar.com.  Today I’m going to discuss with you a leverage principle that you can use in marketing called commitment and consistency, the Cialdini principle from Dr. Cialdini when he wrote the book The Psychology and Influence of Persuasion.   It’s a doozy.  This is a really cool one that a lot of people underestimate the power of.  I don’t see it being used enough online.  It’s very, very, very powerful for persuading somebody to purchase something from you.

And to give you an idea of how powerful it is and why you want to learn this, let’s check out the Sherman experiment.  There was a doctor named Dr. Sherman.  He was a sociologist who devised this one little interesting experiment where he called randomly on local residents – I think he was in Bloomington, Indiana.  And this is what he did.

He asked these residents to predict what their answer would be if someone asked them to donate three hours of their time to the American Cancer Society.  And this is not something that a lot of people would jump for joy and do, “Ooh yeah, let me donate my time to the ACS, the American Cancer Society.”

But when they felt like there was no obligation for them to actually do this – they just had to predict their answer – very innocently they made a commitment.  And a certain amount of people who made that commitment that said, ”Yeah I think I would donate three hours of my time,” kind of said it whimsically or said it because they didn’t think they’d actually have to follow through on it because it was just a question.

Continue Reading (only available for IMIT members)

Outsourcing Your Social Media, part 2

Posted on by • 0 Comments

This is the second segment of a 2-part series on outsourcing social media.

Step 3: Determine The Best Candidate for The Job

Once you collect a big list of potential candidates for a particular job, then you need to do your due diligence to determine the best candidate. Follow these steps:

  • Check the freelancer’s portfolio (samples) to check that he or she does high-quality work.
  • Be sure the freelancer has experience with your specific type of job and, where applicable, experience in your specific niche.

Continue Reading (only available for IMIT members)