Just about any market you choose is going to be crowded. Gone are the days when you could pick even some fairly broad markets and dominate them online. That ship sailed over a quarter of a century ago. Today, you need to focus in on a tight niche if you want your business to survive.
With that in mind, here are five good reasons why you should choose a niche:
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Today’s topic is an Internet Marketer’s Guide to Positioning and Branding.
Branding
Now there is some miscommunication about branding and internet marketing. A lot of people think that branding is a negative thing (and I guess it is in a traditional sense). We are not talking about institutional branding – that’s where people try to get you to associate one or two words in your mind which automatically make them think of your product.
Good branding is when you think ‘headache’ you might think Tylenol or Ibuprofen or something like that. That’s branding. They have linked in your mind one word to their product so they have top of the mind awareness (if you want to use a fancy term) and that kind of branding sucks for sub niche stuff. Like making money online is such a sub niche, I don’t know one out of a hundred people in my personal life who have any interest in it at all but everybody has an interest in curing a headache, everybody has an interest in drinking some nice flavored sugary drink and that’s why Coke can brand their name because that has universal appeal.
I am not really interested in that branding and anyway I would argue that that branding is ineffective. You should have branding as a by-product of your marketing communications where you are selling benefits in a certain way.
Over the decades, our schedules have become more packed, our free time minimized, and our stress levels have soared. You pack in as much as you can possibly try to get done in a day – from carpool and commutes to activities and the gym, not to mention hours spent working and sleeping.
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