People love to have something to look forward to. It’s one thing to just launch a product and have people decide that it’s right for them. If they’re really loyal to you, they’ll buy whatever you’re selling, then and there. But, most customers don’t work that way. If people haven’t been presold, they may not buy even if it’s something that could be really useful for them.
If you want to sell more products, then it’s time to pay attention to how you can pre-sell people in your niche on buying your products before they’ve even been released. You can tease and build up your products to get everyone into a frenzy so they will buy right away.
You used to see this kind of teasing and preselling done time and time again. It would often happen with very high-end guru products—they’d tease the product for weeks or even months. They whole community would be talking about it. By the time the product rolled around and was for sale, people eagerly jumped over to the buy button without even reading the sales page.