Category Archives: IMIT Topics

Using Bonuses Effectively

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As a copywriter and marketer, you’ll always looking for ways to increase your conversion rates. If people are leaving your page and not buying, you want to know why. How can you get them off the fence and to that buy button?

Ideally, you’ll have a strong offer that will sway them. They’ll know right away that what you’re offering is right for them. Even more ideally, your offer will be so incredible that the price you’re offering it at will seem like a steal of a deal.

Sometimes, though, that’s just not enough. There are so many distracting offers out there vying for people’s attention and their wallets. Not to mention the distractions of the world—it can seem next to impossible to mesmerize them long enough to get them to buy.

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How to Presell in an Email

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Have you ever wondered how some marketers manage to get people convinced to buy their products before their customers even read their sales page? They get people so pumped up and ready that it becomes no question at all that people are going to hit that buy button.

And it doesn’t just happen for those who are marketing their own products. There’s a certain amount of magic some marketers are able to work when they’re promoting products as an affiliate as well. They’re able to convince their readers to hit that buy button for products they’re promoting for other product creators.

It’s easy to feel like the people who can convince people to buy without even reading the sales page are just special or have some sort of out-of-this-world talent and skill. But that’s not the case at all. The only thing that separates someone who makes a lot of sales online and someone who doesn’t is know-how. In this case, we’re talking about knowing how to presell in an email.

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List Building From Your Traffic

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You’ve heard me say it so many times—build a list with everything you do. You really do have to put list building at the top of your list of priorities.

You don’t want to get a customer just one time and then never again—you want to have a customer for life. You want to be able to build a relationship with that person and make many more sales from that person over a lifetime.

Traffic and list building go hand in hand. You’re spending all this time, effort, and money driving traffic, so you definitely want to make the most of it. You don’t want that traffic to pay off for you once (or never at all), never to be seen again.

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