One of the keys to boosting your conversion rates is to develop relationships with your prospects. That’s because people who know, like and trust you are more likely to spend money with you. And one good way to develop these relationships with your prospects is by creating an engaging email series. Here’s how to do it…
Step 1: Determine The Purpose Of Your Series
Obviously, you’re looking to build a good relationship with prospects. But the second thing you want to do is encourage prospects to crack open their wallets. That’s why you’re in business, to help others and earn a profit in the process. So what you want to do is decide what product or service you intend to sell within this series. That way, you can create a series that’s specifically designed to promote that particular product.