Category Archives: IMIT Topics

Sales Psychology

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Why is Psychology Important to Sales Success?

  • There are four basic psychological reasons prospects are motivated to purchase a good or service
    • Justification
    • Emotional Needs
    • Relationship
    • The Experience

Utilizing Psychological Biases in Your Sales Techniques

  • The ten most common psychological biases are:
    • Hyperbolic Discounting
    • The Bandwagon Effect
    • The Ambiguity Effect
    • The Decoy Effect
    • The Anchor Effect
    • The Rhyme-as-Reason Effect
    • The IKEA Effect
    • The Illusory Truth Effect
    • The Peak-End Rule
    • Loss Aversion

Learn about all this and more in today’s bonus report.

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Becoming Prolific in Product Creation

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How many products have you created and released? Now, compare that number to the products you’ve planned to create and release.

If you’re like many people I talk to, then the number of products you’ve planned and dreamed of is vastly different than the number of products you’ve actually released. In fact, sadly, you may have planned many products but never released any at all.

Or, maybe you’re just having trouble keeping up. You really want to create products and you’re really motivated to do it, but you just find that it’s so overwhelming. There’s a lot that goes into creating a product, that’s for sure.

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Video Sales Letters

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Sometimes, you really have to shake things up to make more sales in online marketing. You don’t want to always do the same thing everyone else is doing.

That can be scary, to be sure. We all get into a pattern we’re used to and familiar with. Stepping outside of that can seem nothing short of horrifying. It’s much more comfortable to just keep doing the same old, same old.

There’s one way you can spruce up your sales letters without stepping too far outside of your comfort zone, however. Hopefully this won’t seem too scary at all. I’ve personally had good results from this method, and it’s something I might do even more of in the future.

This ‘out of the box’ way to spruce up your sales letters is to create video sales letters.

Not sure you can create video? You can. Not sure a video sales letter will convert? It absolutely can.

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