Category Archives: IMIT Topics

How to Handle Failure

Hello, Jason Fladlien here from DailySeminar.com, and today I’m going to discuss with you how to handle failure and what to do when you mess up.  Let’s face it, everybody messes up.  If you’re not making decisions constantly and making commitments and standing by those decisions and taking action, then you’re not going to get anywhere.  But what happens when you make a commitment, when you make a decision, when you make a firm action that you put out there into the world, you know 3 times out of 10, probably going to be a failure or a mess-up.  And that’s after you get a system in place.

It’s not that entrepreneurs have the magical, golden touch where everything they touch just turns into money.  No, it’s just that they get the failures out of their system and then eventually they get lucky once in a while, and that’s where their big money comes from.  Then they get the reputation, because you only get the notoriety for your successes for the most part.  Most failures are minor and can be easily corrected with more action, while most successes, once they’re out there, they’re the things that everybody talks about.

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Why You’re Qualified to Coach

You’ve been coaching your whole life…

You probably weren’t aware of it but that’s exactly what you’ve been doing.

Did you teach your children to swim even though you’re not an Olympic swimmer?

Maybe you pointed out the North Star or the planet Venus to them in the night sky even though you’re not an astro-physicist.

Or maybe you advised a friend on what car to buy after reading several reviews or helped a family member with a job application even though you’ve never held that particular position?

But the chances are those people LOVED you for helping them?

Here’s the good news:

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The 3-part Gain-Logic-Fear Email Campaign Checklist

One of the keys to a good email campaign is to hit on multiple points that will resonate with different subsets of the population.

Here’s what I mean:

  • Some people feel motivated to buy when you present them with benefits. (Gain.)
  • Some people feel motivated to buy when you present them with rational reasons to justify a purchase. (Logic.)
  • And still others are most motivated when a sense of urgency or scarcity kicks in. (Fear.)

That’s why it’s a good idea to create an email campaign that touches on all three of these points. Here’s a checklist to walk you through it…

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Website Traffic Retargeting Checklist

Have you ever looked at a product on a site like Amazon, and the next thing you know you’re seeing ads for that product on sites like Facebook, news sites, and seemingly everywhere else? That’s called retargeting, and it’s a great way to bring a visitor back to your site to close the sale (especially if they didn’t buy the first time).

You can also recycle your internal traffic to other parts of your site, such as sending a newsletter subscriber to another lead page in order to further segment your list.

Finally, you can recycle your traffic-generation methods to create new traffic, such as when you take a blog post and re-post it on social media.

Together, these three methods work well to save time, generate new traffic, and close more sales.

So how do you set it all up? By using this checklist…

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