Category Archives: IMIT Topics

Copywriting Challenge 2: Problem

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If your headline did a good job of getting attention, then your prospect has now slid his eyes down to start reading your opener. And it’s here in your opener that you present the problem that’s plaguing your prospects.

You see, your headline offered a benefit and at least hinted that you had the solution to the problem. But in order to make your letter really effective, you need to “agitate” this problem.

That is:

  • You need to make your prospect really feel the pain of this problem.
  • You need to dredge up some painful emotions.
  • You need to make your prospect feel a little desperate for a solution.

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The Social Media Contest Cheatsheet

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Running a contest on social media tends to be a powerful marketing tool, simply because of the potential exposure and naturally viral nature of social media platforms. Use this cheat sheet to create your contest…

Choose Your Purpose

Why are you running your contest? Possibilities include:

  • Boost newsletter subscriptions.
  • Increase your number of social media followers.

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Choose a Coach to Rock Your World and Grow Your Business, part 2

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  1. Take a Sabbatical

Do you find you buy courses and join membership sites—and never have time to work through the program? You feel as if you are stuck endlessly peddling a hamster wheel at full throttle. You plan time off for personal business growth—but the need for income or client demands have you putting in overtime instead.

If this describes you, do your best to take more than a couple of hours off for coaching. If possible, plan a sabbatical where you take an entire month off for coaching sessions—and implementation.

Discuss this with your coach and make sure this is a viable plan for both of you. But if you are able to take even two weeks off and dedicate it to what you learn in two or three coaching sessions, it will feel like a vacation—and help you break your workaholic habits.

Give your own needs the attention they deserve.

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Choose a Coach to Rock Your World and Grow Your Business, part 1

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If you really want life-changing results from your coaching experience, realize up front that it is a team effort. You are not being “taught” by the expert: The two of you are going to be working together to create a paradigm shift in your life that is utterly transformative—for the better.

These twenty-one ideas will help you do what ninety-plus percent of all other coaching clients fail to do: Make the absolute most of the dollars you are paying, your time and the time of the expert you’ve hired—before the two of you have even sat down for session number one.

  1. Identify the Biggest Question You Need Answered

This is what you need to work on first, so you will be able to accurately fit the type of coach you need to your central, core question.

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