Hours 4 and 5 Now it’s time to create your squeeze page. I’m having you do this after you’ve created your freebie because you really have to know what your freebie is, down to the smallest detail, before you can create your squeeze page effectively.
That’s because your squeeze page should contain the greatest benefits of signing up for your freebie. Benefits are not features. For example, maybe your freebie teaches people an exact method you followed or created successfully.
But, what are the benefits? Maybe your method helps people earn more money, do something more easily, finally achieve their dreams, or something else.
Copywriters always want to get better. They’re always studying the words and ads of others to compare and contrast against their own. The best copywriters tend to be fairly confident—although that’s not universally true.
It should be very important to you as a coach to do a good job. You don’t want to assume that you’re doing fine without taking the temperature of your clients. That’s why I recommend you ask them to fill out evaluations along the way, and then a final ‘exit’ evaluation once the coaching is over. Ask them to be honest with you and give you constructive feedback—I know you can handle it.