Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
Here are some keys to really making the most of your new signature product, your core money-maker, your yearlong training program.
There are seven of them…
- Everything you do points to the core signature product and points out of it.
Everything you do in one way or another needs to convince your community to join your training program. Ultimately, this is the core of your business.
When someone joins your list, your primary objective is going to be to get them to join the training program. If they read a blog post, it’s going to point toward the training program. If you are interviewed, you’re going to mention the training program. When you create other products, they are going to cross-sell the training program.