When Margie started a brand new website with no existing SEO strategy in place, she kept notes of what she did to build the content and use SEO to drive traffic.
I asked her to share the highlights of her notes, offering us key insights into how a brand-new website can be built with SEO in mind for someone who has never done SEO before.
Margie’s target audience is people interested in natural and organic soaps. The website will offer a wide range of handmade soaps made from natural ingredients, with a focus on promoting the benefits of natural skincare.
The goals of her SEO strategy…
- Increase organic traffic to the website
- Improve search engine rankings for targeted keywords
- Increase the visibility of the website in search results
- Drive more sales through the website
Her SEO Strategy…
1: Conduct keyword research: Identify the keywords and phrases that people are searching for when looking for natural and organic soaps. The research focuses on long-tail keywords and phrases, such as “best natural soap for sensitive skin” or “handmade organic soap for dry skin.”
2: On-page optimization: Optimize for the targeted keywords and phrases. This includes optimizing the title tags, meta descriptions, and header tags on all pages to include the targeted keywords. Additionally, the website content is optimized for the keywords, with a focus on providing valuable information that is relevant to the target audience.
3: Content creation: Regularly publish blog posts and articles that are relevant to the target audience. The content is optimized for the targeted keywords and phrases and provides value to the readers. Examples of content topics include the benefits of natural skincare, the dangers of synthetic ingredients, and the differences between different types of natural soaps.
4: Link building: Focus on building high-quality backlinks from other relevant websites. This is achieved through guest posting, influencer outreach, and other link building strategies.
Margie’s Results
After implementing the above SEO strategy, her website saw the following results within 60 days:
Organic traffic: The website began receiving a trickle of organic traffic by the second week. At the 60-day mark she is receiving several hundred visitors per day as a result of the on-page optimization and content creation efforts.
Search engine rankings: The website is ranking top of the fold for 2 long tail keywords with one long tail keyword in the #1 position, and bottom of the fold for 3 other long tail keywords. She expects this to improve dramatically over the next 3 to 4 months..
Increased visibility: As the website becomes more visible in search engine results, it will help to increase brand awareness and drive more traffic to the site. She is also starting to use social media to create brand awareness by running contests and offering tips and coupons.
More sales: With increased traffic and improved search engine rankings, the website is making its first sales. She is working on optimizing her sales pages to increase these conversions, as well as optimizing landing pages to increase subscribers.
Overall, by implementing a comprehensive SEO strategy, Margie’s new website selling handmade soap is successfully increasing its visibility and driving more sales through search engines.
And that’s for something as ordinary as soap. Just think what you can do with exciting benefit-laden information products if you begin optimizing for SEO.
