Category Archives: Self Publishing

All About Keywords On Amazon

There are a lot of really great things you can do to increase your chances of success when publishing on Kindle. There’s so much, in fact, that it can be overwhelming.

The thing is, Amazon works a lot like Google. Yes, that’s right—Amazon is its own search engine. If you know anything about search engine marketing, then you know just how important it is to pay attention to keywords.

Keywords help connect people to things. Whether it’s in the Amazon search engine or the Google search engine, people type keywords in the search bar in the hopes of finding exactly what they need.

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Write Short Books for Kindle

When people think about writing a “book,” they often think about something that will take months or even years to write. Indeed, some people think it’s absolutely crazy or completely impossible to write a book quickly.

That’s actually not the case at all. Throughout our history, many of the writers we consider to be great today, actually produced books incredibly quickly. Many of them had to in order to earn an income.

Sure, there are many writers out there who do toil for years and who think that anything that takes less than a year to write has to be completely terrible.

Well, we’re going to ignore those people. Those writers don’t understand that you can write quickly and well. Those people will never be successful writing short books for Kindle. That’s something you can become successful at because I’m going to let you in on a little secret.

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Creating Effective Descriptions

People always judge a book by its cover.

You have a great cover, right? That’s one of the most important ways to capture people’s attention when they’re searching through Amazon or any bookseller trying to find a book that interests them.

After looking at a cover, the next thing people do is look at the book’s blurb, or description. Creating a great description is a really overlooked skill.

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How to Outline a Nonfiction Book

, , .Outlining is one of those things writers and business owners don’t really look forward to. At the same time, outlines are so helpful that they can’t be ignored. When you create a great outline, you don’t have to deal with writer’s block, disorganization, and poor execution of your writing.

As you can probably tell, I highly recommend you create an outline before you start writing a nonfiction book. Otherwise, you might never finish. I think it’s a big reason why so many people start and stop writing projects—they don’t have an outline to follow through with.

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Researching Bestsellers

Market research word cloud, business conceptThere’s a lot that goes into publishing a book that does well on the charts. It makes sense to do some early prep-work to make sure you’re on the right path. Rarely can you just come up with a topic, write on that topic, and watch the sales start rolling in.

Readers know what they like. There are ebbs and flows with certain topics. What’s hot today might not be hot tomorrow. If you don’t write on a topic people are interested in and willing to spend money on, you might be wasting your time. You’ll end up disappointed when it comes time to check your sales ranks and earnings.

Of course, you might have reasons for publishing that are different than making a lot of money. Maybe you have a specific business or product you want to promote. Maybe you want to become known as the go-to person on a certain topic and just want to make use of the credibility that naturally comes as a result of having published a book, even if that book never goes on to become a bestseller.

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