Category Archives: Social Marketing

Social Marketing as an Affiliate

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The world is social these days. As an affiliate marketer, you’re well aware of just how important it is to be where your audience is. It follows that you need to be present on social media. That’s where your audience is likely to be hanging out right now.

In years past, you could really run a pretty strong affiliate marketing business using simple mini money sites, blogs, and things like that. If you targeted long tail keywords (especially product focused keywords), then it was pretty easy to rank and earn as an affiliate marketer.

It’s not quite that easy anymore. I won’t say it’s impossible—but it’s nowhere near as easy as it used to be.

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How Does Facebook’s Ad System Operate?

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As you can probably tell, Facebook has a lot of users and this creates a lot of ad inventory. After all, when a user loads many different pages as they check out different types of content on Facebook, these pages can be used to show ads. This is what makes up Facebook’s ad inventory.

Bidding System

Facebook will look at your targeting criteria and match it up with all the other targeting criteria of other advertisers. Once they find advertisers targeting the same type of people, they would then look at what is the maximum amount of money you’re willing to spend for every click. These are then compared against other bids in a real time auction that plays out every single second.

The good news? You may be outbid for ad inventory, but there’s a daily spending cap. So, if your competitor already maxed out on their ad spend, technically speaking, your cheaper ads could show up.

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How to Use Facebook to Get More Clients, part 2

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Don’t Sit in the Shadows – Tell Your Message to the World

When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school?

I know you know this but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and TELL people what your business is all about.

True, you don’t want every single post to be self-promotion because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.

Facebook allows at least three different ways to reach your audience and if you’re on Facebook for business, you should utilize all three because not everyone will see every single post you publish. Using three different avenues raises your odds that the people in your target market will see something of interest.

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How to Use Facebook to Get More Clients

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Don’t Be Afraid to Show Your Personality on Facebook

There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts.

Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like, and trust you enough to make a purchase. These photos and funny stories will make you appear more approachable so your followers won’t hesitate to send you a message to ask questions about your products.

Here are just a few fun ways to lighten up the mood on Facebook and to increase your engagement with your followers:

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LinkedIn Blueprint

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LinkedIn is an often overlooked social media platform, but if used properly it can bring you floods of new clients and buyers.

In this guide, you’ll learn the following:

  • Important Settings and Profile Optimization Strategies – When people do a search for you or your brand, they often go to Google. Your LinkedIn profile will most likely show up in the first three positions of the search results. It’s often where those searching will click first to learn more about you.  If your profile is slim or hasn’t been updated since you first created it years ago, it may not be making the right first impression for prospective clients, customers, or potential partners. It’s imperative to have an updated, optimized profile that quickly grabs attention and makes an impression.  Here’s how to get started…
  • Optimizing Your LinkedIn Company Page – You already know that LinkedIn is the social network aimed at building business connections and a place to assist you in your job-hunting endeavors. You probably already have a personal profile on LinkedIn. But do you have a LinkedIn company page set up and optimized for your business? If not, you should.  It’s easy to do. Once set up and optimized, you’ll be available to a wider range of possibilities, from a large database of prospective employees to the use of an extended network to recruit new prospects.
  • LinkedIn Content Domination – The content you share on LinkedIn builds your reputation. If it’s quality, relevant information and entertaining, your reputation excels. If it’s not relevant, is inconsistent and poorly constructed your reputation takes a hit.  Like any part of an online business, keeping consistent with your content in social media can be difficult. It’s hard to determine what to post, what type of content you should be using and what will get the most engagement for you.  Learn here how to look at different styles of content and the best uses for each.
  • LinkedIn Client Outreach – Reaching out via LinkedIn is the key to building your prospect list. But it should be done in a way that doesn’t offend or annoy the prospect. And you don’t want to reach out to everyone hoping that you connect with the right ones for you. In this guide, you’ll discover how to create an effective out reach funnel to build your prospect list.

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