Notworking is a 31 page (~6500 word) guide that helps people become better networkers – even if they struggle to fit in.
Sections Include:
- Why Networking Matters
- Personality Types
- The Network Pre-Game
- Time to Network
- The Follow Up
Category Archives: Social Marketing
Social Marketing as an Affiliate
The world is social these days. As an affiliate marketer, you’re well aware of just how important it is to be where your audience is. It follows that you need to be present on social media. That’s where your audience is likely to be hanging out right now.
In years past, you could really run a pretty strong affiliate marketing business using simple mini money sites, blogs, and things like that. If you targeted long tail keywords (especially product focused keywords), then it was pretty easy to rank and earn as an affiliate marketer.
It’s not quite that easy anymore. I won’t say it’s impossible—but it’s nowhere near as easy as it used to be.
How Does Facebook’s Ad System Operate?
As you can probably tell, Facebook has a lot of users and this creates a lot of ad inventory. After all, when a user loads many different pages as they check out different types of content on Facebook, these pages can be used to show ads. This is what makes up Facebook’s ad inventory.
Bidding System
Facebook will look at your targeting criteria and match it up with all the other targeting criteria of other advertisers. Once they find advertisers targeting the same type of people, they would then look at what is the maximum amount of money you’re willing to spend for every click. These are then compared against other bids in a real time auction that plays out every single second.
The good news? You may be outbid for ad inventory, but there’s a daily spending cap. So, if your competitor already maxed out on their ad spend, technically speaking, your cheaper ads could show up.
How to Use Facebook to Get More Clients, part 2
Don’t Sit in the Shadows – Tell Your Message to the World
When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school?
I know you know this but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and TELL people what your business is all about.
True, you don’t want every single post to be self-promotion because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.
Facebook allows at least three different ways to reach your audience and if you’re on Facebook for business, you should utilize all three because not everyone will see every single post you publish. Using three different avenues raises your odds that the people in your target market will see something of interest.
How to Use Facebook to Get More Clients
Don’t Be Afraid to Show Your Personality on Facebook
There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts.
Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like, and trust you enough to make a purchase. These photos and funny stories will make you appear more approachable so your followers won’t hesitate to send you a message to ask questions about your products.
Here are just a few fun ways to lighten up the mood on Facebook and to increase your engagement with your followers: