Category Archives: Social Marketing

Facebook Live Script & Marketing Planner

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It’s pretty clear that video is a powerful tool for everyone doing business online, and it’s no secret that Facebook especially loves video.

You also benefit from livestreaming because you get to know your audience better based on the questions and comments you receive while livestreaming.

With this planner, you will be able to effectively plan your Facebook live videos.

The Step-by-Step Planner Covers:

  • Step 1: Preparing for Your First Livestream
    As easy as it is to grab your cell phone and just hit the Facebook LIVE button, doing some prep work is always advised, especially if you’re looking to expand your reach and solidify yourself as an expert in your field.

    • Exercise: Review your equipment and upgrade if needed.
  • Step 2: Know Your Goals
    Before you can plan for and host a meaningful Facebook live, you have to know why you’re doing it in the first place.

    • Exercise: Brainstorm your Facebook Live goals.
  • Step 3: Create Your Script
    Impromptu livestreams can be fun, but if you want to reach your goals, it helps to have a script.

    • Exercise: Create your talking points.
  • Step 4: Build in Some Interaction
    YOU need to reach out to your community to learn about what they need and what better way to do that than with livestream video.

    • Exercise: Add interaction into your script.
  • Step 5: Get More Viewers on Live
    The more people who see your livestream, the better: Better engagement; increased social followers; increased sales.

    • Exercise: Make a plan to increase viewers.
  • Step 6: Know Your Schedule
    While most people will catch the replay of your live, it’s helpful to schedule your event during peak times for a few different reasons.

    • Exercise: Plan your Facebook live schedule.
  • Step 7: Choose Your Format
    There are multiple ways to structure your livestream, and each one will attract a slightly different audience and have a slightly different outcome.

    • Exercise: Explore various livestream formats.
  • Step 8: Practice & Critique
    If you want to have a more successful Facebook live, it’s important.

    • Exercise: Watch your practice session and note areas for improvement.
  • Step 9: And Then What?
    Celebrate this accomplishment because not everyone has the courage to put themselves out there on video for the world to see.

    • Exercise: Create a repurposing plan.

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Social Media Engagement Checklist

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Have you ever seen a social media page with a decent number of followers… but not a whole lot of engagement?

It happens more than you think. Maybe it’s even happening to you right now.

Heads up – just increasing your number of followers isn’t going to get you good results. If you want to make the most out of your social media marketing, you need to make sure those followers are engaged and loyal. And that’s exactly what this “dos and don’ts” checklist will show you how to do…

Don’t Create a Bullhorn Monologue

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How to Perfect Your Messaging, part 2

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(part 2 of a 2-part series)

  1. Use Relevant Images

If you are talking about daisies, it’s easy to stick a photo of a field of daisies into your article or email – but do make sure you’ve chosen the most relevant daisy image possible. Do your best to trigger and invoke the most relevant emotion in your reader.

For example, if you’re using the daisy in an article about loneliness, what would grab the reader’s emotions more: A sunshine-lit, postcard-pretty riot of daisies in a field … or a picture of a daisy chain (made with fresh daisies) lying on a table, with one dying daisy left outside it?

Which image would be more relevant to your topic?

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How to Perfect Your Messaging, part 1

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It’s not about posting or writing more. It’s not about creating more images or infographics. Perfecting your message is all about consistency and staying in front of the right audience.

Here are twenty-one tips to help you spread your content and take part in your ideal community’s daily conversations.

  1. Use a Time-Tracking Sheet

If you’ve been telling yourself you don’t have time to add more platforms to your messaging or create more content, then do yourself a huge favor and track your time for at least two weeks. It’s a mind-blowing eye-opener for figuring out where others interrupt you, which tasks take too long, what you are doing that you need to jettison … or where you just plain waste time!

Tracking your time helps you see exactly how much money you are making – and losing. This can do more to help you narrow your focus and concentrate on your messaging than all the articles or books in the world.

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The Social Media Graphics Checklist

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Have you ever noticed what sort of content tends to get a lot of attention on social media?

If you guessed graphics, you’re right. Whether you’re sharing a graphics-heavy infographic, or you’re just sharing a tip or inspirational quote on a graphical background, you need to have attention-getting graphics to rise above all the social media noise.

So how do you create or otherwise get your hands on these sorts of attention-getting, polished and high-impact graphics? This checklist shows how. Take a look…

Do It Yourself Or Hire a Pro?

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