Category Archives: Social Marketing

How to Perfect Your Messaging, part 1

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It’s not about posting or writing more. It’s not about creating more images or infographics. Perfecting your message is all about consistency and staying in front of the right audience.

Here are twenty-one tips to help you spread your content and take part in your ideal community’s daily conversations.

  1. Use a Time-Tracking Sheet

If you’ve been telling yourself you don’t have time to add more platforms to your messaging or create more content, then do yourself a huge favor and track your time for at least two weeks. It’s a mind-blowing eye-opener for figuring out where others interrupt you, which tasks take too long, what you are doing that you need to jettison … or where you just plain waste time!

Tracking your time helps you see exactly how much money you are making – and losing. This can do more to help you narrow your focus and concentrate on your messaging than all the articles or books in the world.

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The Social Media Graphics Checklist

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Have you ever noticed what sort of content tends to get a lot of attention on social media?

If you guessed graphics, you’re right. Whether you’re sharing a graphics-heavy infographic, or you’re just sharing a tip or inspirational quote on a graphical background, you need to have attention-getting graphics to rise above all the social media noise.

So how do you create or otherwise get your hands on these sorts of attention-getting, polished and high-impact graphics? This checklist shows how. Take a look…

Do It Yourself Or Hire a Pro?

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The Social Traffic Generation Checklist

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There are a lot of marketers who eagerly jumped onto social media as an easy way to drive a waiting audience back to their site. All you have to do is just drop links and wait for the traffic to pour into your site, right?

Not quite. Social media is a bit of a different animal compared to your typical advertising venues. Those who recognize the differences are the ones who benefit. Those who don’t know how to use social media the right way just end up wasting a lot of time and money on a strategy that doesn’t work.

So how do you generate traffic on social media? By using this checklist…

Be Social and Helpful First

If you fill up your follower’s newsfeeds with ads, you’re not going to have a very receptive audience. So work to build relationships first by:

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The Facebook Monthly Membership Site Checklist

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There was a time when running a monthly membership site was a complicated affair. You needed tech knowledge to get your group running. And then you needed to convince people to register on your site, bookmark it, and visit regularly.

Today things are a lot easier, because all you have to do is set up a monthly membership site on Facebook. Chances are, your audience is already on Facebook and visiting every day, so running your membership site through this platform is super easy!

How do you do it? By using the checklist below…

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The Facebook Private Group Checklist

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One of the problems with a Facebook Page is that it’s difficult to really get into a good discussion. As you post things throughout the day, the older posts drop off. What’s more, your visitors can’t start discussions. Sure, they can post in the “visitor posts” area, but not very many people will see those posts.

So what do you do when you want to create a good discussion? Simple: you start a secret or closed Facebook group. Once yours is up and running, your users will generate most of the content and the group will take on a life of its own.

Here’s a checklist to get you started…

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