Category Archives: Social Marketing

If you start tossing up a bunch of direct-response ads on your social media platforms, your audience is going to run you out on a rail. Or at the very least, they’re going to be clicking the “unfollow” button.

But that doesn’t mean you can’t sell on social media. You just need to be sure that the “social” part comes first, followed by the selling part. Check out these three proven methods to see which one is right for you…

1. Build Anticipation Over Time

As already mentioned, social selling is about being “social” first. This helps you engage your audience and builds authority and trust, which in turn creates more sales. So what you need to do is create a preselling campaign that you drip out over the course of a week or two. Think of it as a sideways sales letter on social media, with the key difference that you’re creating a two-way interaction with your audience rather than a monologue.

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More than one billion people are already active on Facebook, which makes this platform a superb way to reach your audience. And if you run a business, Facebook offers you the opportunity to set up a business page to directly reach your audience. Here’s how to do it…

Step 1: Set Up Your Page

While you may be tempted to use your personal page as your business page, it’s a better idea to set up a regular business page for these two reasons:

1. Personal accounts have a limit of 5000 friends. I’m guessing you want to reach a whole lot more people than that, right?
2. Facebook frowns on running a business from your personal page. They’re likely to shut down your account or require you to set up a business page.

So here’s what you need to do:

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