Category Archives: Traffic Generation

Paid vs. Free Traffic

Traffic to your websiteThere are so many wonderful methods of driving traffic out there. A point of confusion for many web marketers is whether they should use free or paid traffic.

Free is great! There are so many wonderful opportunities to promote your business and get traffic to your web properties by using free traffic. I want you to realize, though, that there’s a cost for using “free” methods. You pay with your time, including the fact that free methods can take a lot longer to take hold.

Sometimes, such as with Facebook, you’ll get to choose whether you want to use free traffic, paid traffic, or both. Ideally, you’ll end up using both.

But I’ve been around long enough to know that many people are mostly attracted to the free traffic methods. I understand that, as we all want to get things for free. Also, some of the free traffic methods are completely amazing and can produce even better results than some of the paid methods—you just have to know what to use and when.

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Traffic Overview

Easily Getting Traffic on the Web

There are so many marketers successfully getting rivers of traffic to their websites every single day. How do they do it, and what about the rest of us? Is there some secret we should all know about driving traffic?

The answer is no, not really. The secret is that you need the right strategies and dedication to make it happen. It requires you to stay on top of what’s working now. What worked several years ago often doesn’t work today, especially if those methods were a little sneaky or lazy.

The funny thing is it’s easier and faster to do it the right way than it is to try to trick people and search engines into visiting your site. If you have the right strategy, you can easily drive thousands of visitors to your website, product, service, or business.

Not only will you be able to drive as much traffic as you’d like, but you’ll also be driving the right kinds of traffic. You’ll get highly targeted people to quickly become fans of your work and come around again and again.

Plus if you get the right kind of traffic, it will convert much better into the action that you desire, and then often affiliates will be much more likely to want to send you even more of their traffic.

I’m not into boring methods that don’t work. I’m not into trying things that take forever to do with little result. What I am into are innovative, top-of-the-line traffic generation strategies that are going to have dramatic results for your business. I love finding new and exciting ideas and putting them to the test. That’s why I’ve researched and found the very best strategies there are so I can share with you what’s working right now.

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Using Social Media For Traffic

The Web Is Social

There are many different ways to drive traffic to your business online. The choices might be overwhelming – what should you do first? What should you focus most of your time and attention on?

There’s no easy answer to that question because every niche and business is different, but it’s a safe bet that social media should be a huge part of your overall strategy to generate traffic.

The web is social. Social media is where people learn the latest news, keep up with people, products, services, businesses, and more. It’s generally expected these days that a business should be found on social media. It’s where customers are now trained to connect with businesses they care about.

That’s good news for you, too. Social media is a wonderful way for you to get to know your customers. You can use social media for niche research, to understand your audience more fully, to develop strategies that will be a hit with your audience, and to become known in your niche.

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