Your prospect is chomping at the bit by now. He wants your product. So now is the time to tell him how to get his hands on it. This is the classic call to action.
Just as the name implies, the purpose of this part of your sales letter is to get your prospect to take action (i.e., buy your product).
This isn’t just a light-hearted suggestion. Instead, you take your prospect by the hand and tell him exactly what to do next.
Indeed, you virtually command him to take out his credit card and click the “order” button now.
But here’s the thing…
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